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Persuasive Techniques in Advertising

Persuasive Techniques in Advertising

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Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer.

  Logo, Pathos, Ethos

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