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QUALITATIVE METHODS: CONDUCTING INTERVIEWS AND …

QUALITATIVE METHODS: CONDUCTING INTERVIEWS AND …

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Interviews Type of interview: Informal, Unstructured, Semi-structured, Structured Telephone, face-to-face 4 Advantages: •Most in-depth •Collect information about why behaviors are practiced, how people think, and conceptualizations of behavior •Gain knowledge of exact words/language people use •Emic (insider) perspective

  Interview

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