Example: tourism industry
Relative quantification
3.1 Introduction Reverse transcription (RT) followed by a polymerase chain reaction (PCR) represents the most powerful technology to amplify and detect trace amounts of mRNA (Heid et al., 1996; Lockey, 1998). To quantify these low abundant expressed genes in any biological matrix the real-time quantita-tive RT-PCR (qRT-PCR) is the method of choice.
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