Scientific Advertising
new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods.
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Claude Hopkins Scientific Advertising
www.scientificadvertising.com“Don’t be put off by Hopkins’ staccato, graceless style.” “He thought that illustrations were a waste of space. Perhaps they were less important fifty years ago, when magazines and newspapers
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