Scientific Advertising
Mail order advertising is traced down to the fraction of a penny. The cost per reply and cost per dollar of sale show up with utter exactness. One ad is compared with another, one method with another. Headlines, settings, sizes, arguments and pictures are compared. To reduce the cost of results even one per cent means much in some mail order
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Claude Hopkins Scientific Advertising
www.scientificadvertising.com“Don’t be put off by Hopkins’ staccato, graceless style.” “He thought that illustrations were a waste of space. Perhaps they were less important fifty years ago, when magazines and newspapers
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