Example: marketing
Shape Up - Basecamp
Case study: Clients in projects 105 Programmers don’t need to wait 107 Affordances before pixel-perfect screens 107 Program just enough for the next step 110 Start in the middle 111 Map The Scopes 113 Organize by structure, not by person 113 The scope map 114 The language of the project 117 Case study: Message drafts 117 Discovering scopes 122
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