Example: marketing
SPSS Tutorial - Multivariate Solutions
• Reducing data. E.g. in preference mapping. Steps to conduct a Cluster Analysis 1. ... • Open it in SPSS. The supermarkets.sav dataset. Run Principal Components Analysis and save scores • Select the variables to perform the analysis • Set the rule to extract principal components • Give instruction to save the principal components as new
Download SPSS Tutorial - Multivariate Solutions
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