STRATEGIC COMMUNICATIONS PLAN
Management and Services, Institutional Research and Planning, the Division of Academic and Student Affairs, NCSU Libraries, ... • Assistance with strategic resource management ... Strengths are defined here as the beneficial elements that can support the office’s communications strategy and the execution of that strategy.
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Creating a Strategic Marketing and
university-communications.ncsu.eduA Situational Analysis can be as simple as a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, or it can be more in depth and provide additional data. At a minimum, University Communications suggests completing a SWOT exercise with your Marketing Planning Committee and including it in the Situational Analysis.
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