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The Value of Intangibles

The Value of Intangibles

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Aswath Damodaran 6 Dangers of Ad-hoc approaches Double counting: For assets that already generate a portion of the earnings and the cash flows, adding a premium on to the value will be double counting value. Rules of thumb: Even when we are not double counting, there is a danger with using subjective rules of thumb to estimate the value of uncounted assets.

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