Example: tourism industry
TIPS FOR DEVELOPING SURVEY …

TIPS FOR DEVELOPING SURVEY …

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generally include five-point, seven-point, or nine-point responses. Notice that they always have an odd number of answer options, which is to make sure the respondent is provided with a neutral response. Measurement Concepts Validity refers to whether or not your survey (or other form of measure) is actually measuring what it is supposed to.

  Survey, Points

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