TOURISM PRODUCT DEVELOPMENT: A WAY TO CREATE …
TOURISM PRODUCT DEVELOPMENT: A WAY TO CREATE VALUE The case of La Vall de Lord Jordi Datzira Masip Director of DDS Member of AIEST E-mail: jordi.datzira@ddservices.es
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TOURISM PRODUCT DEVELOPMENT: A WAY TO …
www.esade.eduIV International Doctoral Tourism and Leisure Colloquium. ESADE. May 2006 Jordi Datzira Masip 2 Tourism Product Development: a way to create value
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