Example: marketing
Validity, Reliability and Triangulation in Case Study ...
Proceedings of the 2nd UUM International QUALITATIVE RESEARCH CONFERENCE 2016 24-26 May 2016. Penang, Malaysia Available online at www.qualitative-research-conference.com 351 actually occurred. Case study is not intended as a study of the entire organization. Rather is intended to focus on a particular issue, feature or unit of analysis.
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