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Valuation: Basics

Valuation: Basics

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pricing of 'comparable' assets relative to a common variable like earnings, cashflows, book value or sales. ! ... The cost of equity for the firm, based upon a riskfree rate of 2%, the risk premium of 6% in 2010 and a beta of 1.00.! Cost of equity = 2% + 1.00 (6%) = 8.00%!

  Based, Risks, Valuation, Pricing

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