company profile - Nkukhu Box

1 Business, Administrative & Contact Information 3. company History4. Our Strategy5. The Business Concept 6. Our Business Model7. Marketing, Advertising and Branding8. Management & Ownership 9. Office and Administrative Personnel 10. Franchising & Store Location11. Professionals & Advisors 12. Attorneys13. Accountants14. BEE Status15. Attachments and Supporting Documentation (available on request)table of , administrative & contact name Nkukhu Box Head Office Pty LtdBusiness typePrivate CompanyCompany registration number 2015/170415/07 Tax reference number 7010790451 VAT number 4910275421 Tel+27 11 805 0232 Fax086 619 6706E-mail address 1012 Morkels Close StreetMidrand1685 Postal Address P O Box 50853 Moreleta VillagePretoria East0097 Banking detailsBank: First National Bank Branch: Woodlands Boulevard Account number: 62550422895 Branch code.

2 Box is a recently founded company to serve a purpose in the African township fast food industry. A young entrepreneur born from e Kasi township with an aim of offering high quality grilled chicken products that are on par with international standards and other big brands. The company has been founded in 2015 by Mr. Itumeleng Mpatlanyana, whom is a firm believer in self initiated entrepreneurship. He has passion for good food and has been in the food business for more than 7 years. Nkukhu Box is created to embrace African flavours, culture, lifestyle and fashion through food.

3 All other big brands within the fast food industry have their ethnic stories to tell and these are shared with the world. Nkukhu Box is a brand that embraces and aims to tell our own African colourful stories to the world. A true African township brand that focus on authentic Kasi name Nkukhu is a well known name in most African languages meaning chicken what we do Nkukhu Box is a home of grilled chicken embracing Kasi township flavours and lifestyle. We bring quality food and flavours originating from our own Kasi s, inspired by our own stories and origin.

4 We are a proud fast food brand born from African township e Kasi , with an understanding of the township pallet and Box is a well supported grilled chicken fast food franchise brand. Our menu is developed with a clear understanding of African flavours and preferences. We are a brand that creates and cherish food memories. We not only we serve amazing, tantalising quality food, but we provide an eating experience. strategy statementbusiness strategymission statementbusiness goals & objectiveseconomic missioneconomic intentvaluesproduct missionsocial missionWith the first Nkukhu Box store launched in Mamelodi Township, Pretoria, one of many famous townships in South Africa, we plan on bringing the brand to every other Kasi.

5 The brand is set to move to every Kasi providing high quality fast food & service that we can be proud of, as being our own fast food creation and flavours that we too can introduce to other nations throughout the world. Grilled chicken flavours done the Kasi way Vertical integration is our aimed company s general strategy. This is one method of avoiding the hold-up problem. Another benefit is that we will be in control of the quality in all our products and keep cost at a minimum. This will intern benefit our consumers and franchisees.

6 Africa s townships are alive with music, fashion, art, history and diverse cultures and socio economic challenges, as well as a wide variety of tasty food dishes. It is this great combination of vibes and stories that exist and they are to be told through Nkukhu Box eating aim to change and become leaders of township fast food industry. We want become a household brand in every Kasi. We will operate our company on a sustainable financial basis of profitable growth to benefit both franchisor and franchisee. We will continue increasing value for our stakeholders and expanding opportunities for development of previously disadvantaged communities & career growth for our employees.

7 The economic intent of the organisation is not to generate profits and invest in foreign markets; instead we will aim to use the generated resources to invest back into our local communities. Thus creating more socio economic opportunities, employment, and skills development and promoting the entrepreneurial spirit within our local youth. Nkukhu Box is to stay Unique, Innovative and Contemporary. We will produce, distribute & sell the finest quality, all natural grilled chicken products with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that compete with international standards.

8 We will operate our company in a way that actively recognises the central role that business plays in society by initiating innovative ways & creating business opportunities to improve the quality of life around areas we operate. the business Box is a fast food franchise brand offering flame grilled chicken and related products to our targeted consumers. Products Grilled Chicken and related products offered in different flavours; Mild Peri-Peri, Hot, Extra Hot, Sweet & Sour, Lemon & Herb. ServicesOur service is not only to offer our consumers quality food.

9 We provide a township lifestyle eating experience. We tell township stories through food. competitivenessConsumer Competitive prepare familiar local food products using state of the art equipment & carefully engineered sauces & flavours; and adhering to international food standards, thus producing a higher quality product that has not existed or been easily accessible to our target areas. We offer food products and an eating experience that our customers relate to; thus offering a sense of belonging. We are a brand for our people, born from our own African community, embracing our own African flavours.

10 Franchisee Competitive Advantage. Nkukhu Box store concept is made from specially designed shipping containers. It s a movable store developed to save on setup cost thus having increased chances of business survival. No long-term binding lease contracts, expensive rentals and pitiless shopping centre landlords. No shopping centre added operational costs, rates & taxes and penalties on lease cancellations. Our franchisees get to own a physical movable business/store that can be moved around should the initial location prove not to be ideal. Franchisees get to own every single part of the store, unlike setting up a store in a shopping centre and certain equipment become fixtures to the building and cannot be removed in case they need to relocate.