Tire Collection Events - Tire Stewardship BC - TSBC

1 Tire Round Ups are fun, communityengaging eventsthat offer a free disposaloption for consumers who have chosen not torecycle old tires at the time of purchasing newones OR who simply have old tires lyingaround that need a new life. Residents are encouraged to retire their oldtires on and off the rim by bringing them toyour retail location. There, the rubber can beginits journey to a new life, being recycled intoproducts such as playground surfacing, athletictracks, coloured landscaping mulch and S in it for you The opportunity to foster relationships with existing customers and also draw in potential new customers.

2 Take thisoccasion to check the customers tirepressure with a TSBC branded tire gauge(provided by TSBC) then give it away. The opportunity to build your profile in the community as a leader in recycling and be recognized as a local business helping to reduce the burden on landfills by accepting scrap tires at your store. Local media attention through pressreleases distributed by TSBC. Access to TSBC s co-op marketing fundsand expertise to support your marketingefforts of the special event. The opportunity to brand the event as yourown, supported by TSBC, showcasing yourcommunity involvement and company senvironmental leadership Use of your own advertising creative withinclusion of a TSBC logo Ability to work within your current adver-tising buy with financial support from TSBC.

3 Free publication of the event on the TSBC website and other partner web sites such as the Recycling Council of BC and theRegional you have to do Provide space to accommodate a 53fttrailer provided by TSBC along with a driverto collect and haul away alltires and rimsreceived. Market your event by: Using your local connections to spreadthe word through print, radio and / orsocial media Hosting a BBQ/hot dog stand Offering a Collection event special onproduct or service for the day. If you support or know of any localorganizations that fundraise, you may alsoconsider encouraging them to partner withyou by using the Round Up as a fundraisingevent.

4 TSBC runs a grant programeveryyear providing up to $30,000in matchingfunds for community groups that userecycled rubber in a project, for example,playground surfaces. Your partnership withan organization seeking to raise funds forsuch a project makes a lot of sense! Howyou incorporate this idea into your event isonly limited by your imagination. Each year TIRE Stewardship BC holds tire Collection Events known as TIRE ROUND UPSat various locations throughout the province. As a Return to Retailer (R2R) participant TSBC is offering you an opportunity to hostone of these important Events at your retail location aimed at collecting orphan tires and returning them to the recycling stream.

5 Tire Collection EventsSince 1991, over 60 million tires have been collected and processed!Engage customers, partner with TSBC and be part of the solutio