VVV - National Eyecare Group

1 313209-001 Heidelberg Engineering s up to SPECTRALIS is instantly recognisable because we never sacrifice the core DNA needed for confident clinical decision making. So what s the difference? You 01442 502330 today to choose the SPECTRALIS that is right for you, your practice and your .VVVOCTOBER 2017 Vision Now the pH level of tears,* Hy-Care is the multipurpose solution that s gentle on your patients eyes. And because it contains Hyaluronan a naturally occurring lubricant found in the eye** your patients will enjoy naturally comfortable natural comfort your patients lens care solution that matches the pH balance of tears.** Abelson, , Udell, and Weston, Normal human tear pH by direct measurement.

2 Arch. Opthalmol. 1981. Feb;99(2):301.** Goa, and Benfield, P. Hyaluronic acid. Drugs. 1994. 47(3) Now OCTOBER 20173 VVVI nside9429 Vision Nowmagazine is published by Peekay Publishing Ltd for The PK NationalEyecare Group Ltd, the UK s largestpurchasing Group for independent NOW is published byPeekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3 DNVISION NOW is printed byP&P Litho Ltd, Ashford, Middlesex TW15 1 ABEditor s commentNEG member practice, Focalpoint Opticians in south west London,threw open its practice doors to guests from the health, beautyand lifestyle blogging community last month for an open eveningwith CooperVision to promote its Biofinity Energys contact aim of the event was to raise awareness of the link betweendigital device use and eye fatigue.

3 And the options available tohelp alleviate visual discomfort. The bloggers were able to try the lenses and have a go on CooperVision s 360 virtual reality Biofinity Energys lab. Speaking after the event, Focalpoint CLO,Gurminder Pandya, said the practice was happy to partner with the contact lensfirm for the event, as it underscored its endeavour to always offer the mostsuitable products to provide patients with the best vision, comfort and the most suitable products for patients individual needs is one of thekeys to clinical and business success for independent practices. It is why NEGworks with its Preferred Suppliers and others to ensure that members are keptinformed and up-to-date whether it be through the pages of Vision Now, theannual Building for Success conference and accompanying iShow exhibition, itspartnership with SPECS network or via social month, NEG launched a dedicated YouTube channel to help Preferred Suppliersshare content about their products and technologies.

4 The channel currentlyfeatures a number of product innovation videos and practitioner testimonials,with more to follow. Find the channel by searching for National Eyecare Group and then subscribe because after all, you wouldn t want the beauty bloggersknowing more about eye health and product innovation than Collinson EditorThe Editor welcomes letters, articles and other contributions for publication in the magazine and reserves theright to amend them. Any such contribution, whether it bears the author s name, initials or pseudonym, is acceptedon the understanding that its author is responsible for the opinions expressed in it and that its publication doesnot imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publicationshould be original, unpublished work and are accepted on the basis that they will not be published in any otherjournal.

5 Acceptance of materialfor publication is not a guarantee that it will be included in any particular 2017 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced ortransmitted in any form or by any means, including photocopying and recording, without the written permissionof the publishers. Such written permission should also be obtained before any part of this publication is stored ina retrieval system of any nature. News 4 Final line-up for NEG/iDay conference 7 Essilor launches driving lens 9 Imaging expert joins Heidelberg 11 100% Optical registration opens 13 Hoya holds Yuniku launch event 15 Dunelm introduces lenses range15 An independent view Why the APPG is so important 19 Product profile Up your eco-game with Esprit20 Advertorial My SPECTRALIS my way21 Advertorial Dailies Total1: that s the one I wear 22 iShow preview Get set for the iShow 26 Practice matters Clinical audits: how important are they?

6 28 Style Spotlight Opticans abroad: so far yet so close30 Suppliers directoryEditor Nicky Collinson BA PASharon Editor Joan EditorPhillip Mullins andProductionRosslyn Argent BA (Hons)Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO@PK_NEG4 Vision Now OCTOBER 2017 NEWS NEG/Proven Track Record1 Silhouette4 Eyespace has announced a licensingpartnership with Jaguar Land Rover, whichwill see Eyespace develop, produce anddistribute the first-ever range of sunglassesand optical styles for the motoring giantunder both the Range Rover and LandRover labels. With the Above and beyond tagline sitting at the heart of the newcollections, Eyespace will launch a premiummen s collection of 20 Land Rover sunglassmodels in January 2018.

7 A Land Roveroptical collection will further strengthen thebrand s presence, while super-luxe Range Rover collections will follow later in 2018. Eyespace managing director, Julie Abel, said: As a proudly British company, passionateabout showcasing the incredible innovation that comes out of the UK, we are delightedthat this new partnership will provide the optical industry with another opportunity tochampion world-class design and manufacturing. The new high-performance collectionswill appeal for their attention to designer-detail, authentic styling and the unparalleledquality that is legendary to the Land Rover name. As our first designer licensed brand, LandRover Eyewear marks a meaningful and important addition to the Eyespace portfolio as wecontinue to succeed in our product and distribution expansion objectives.

8 Eyespace2mark ennovy is to manufacture a range of silicone hydrogel contact lenses for myopiamanagement and presbyopia in partnership with the Brien Holden Vision Institute (BHVI).mark ennovy will bring its manufacturing capabilities to the venture while BHVI will providepatented designs such as EDOF (extended depth of focus) designs. CEO and founder ofmark ennovy, George Sarrouf, said: Since its inception in May 1997, mark ennovy hasalways opted to differentiate itself from standardised mass manufacturing and marketing,by catering to the more complex fields of astigmatism and presbyopia, with a constanttenaciousness of premium quality and service, and now with the Brien Holden Institutebacking us up, we are looking forward to achieving new milestones in visual correction forimproving patients quality of life throughout its span.

9 News of a product launch was saidto be coming soon . mark ennovy3As the final line-up for this year s joint NEGand Independents Day conferences, on 5and 6 November at the Ricoh Arena, areconfirmed there s still plenty of time tobook your place. As well as a chance to gainbusiness and clinical insights from some ofthe best in the independent business, thisyear s iNight on Sunday 5 November willsee comedian Simon Evans take to thestage to entertain guests and delegatesfresh from his five-star reviewedperformance in Edinburgh in August. Nick Atkins, director of Proven Track Recordwhich organises iDay, said: I m delightedwith this year s final line-up. Whilst thecontent of the conference is serious in itsmission to support the independent sectorwith quality business advice and ideas, it salso great to have some fun at the sametime.

10 Simon Evans will be known by manythrough his TV appearance such as Live atthe Apollo and is sure to bring the housedown with his wry observational humour. To view all the speakers across the twodays, and to book a place, Remember,the NEG Building for Success conference isfree for members and their practice to page 20 for our preview of thisyear s Simon EvansNew license deal with iconic British brandPerry Moore has taken up the role ofmanaging director of Silhouette UK. Formerlythe MD of Marcolin, Perry succeeds DavidChalmers who has moved to become globalsales director at Silhouette s headquarters inLinz, Austria. Speaking of his newappointment, Perry said: I have long been aSilhouette fan and am excited to be joiningthe global leader in rimless eyewear at such apivotal time, following a new direction for thebrand with the launch of its Silhouette VisionSensation programme.