I. LECTURER(S) II. COURSE OBJECTIVES III. COURSE CONTENT

On completion of this module, students will have acquired the following skills: Be able to identify the dynamics of human behaviour and the basic factors that influence the consumers decision process

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TEACHING PLAN FOR CONSUMER BEHAVIOUR

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TEACHING PLAN FOR . CONSUMER BEHAVIOUR . 1. Basic description . Name of the course: ... this course is to enhance your understanding of consumer behavior. It provides a specialization within the marketing module, studying the psychology of the consumer.

  Plan, Consumer, Teaching, Module, Behavior, Behaviours, Consumer behaviour, Consumer behavior, Teaching plan for consumer behaviour, Teaching plan for

Sydney - University of Sydney

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Sydney - University of Sydney. Prices are in effect for Spring 2013: Semester Program Fee (invoiced by IES Abroad) Tuition $17,615 Housing - Apartment, no meals provided $6,470 Health insurance $420: Total IES Abroad Program Fee A= $24,505: School of Record transcript (if required) $375:

  University, Sydney, University of sydney

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Consumer’s buying behavior is determined by their own characteristics (influenced by cultural, social, personal and psychological factors) and by external factors including marketing factors () and other stimuli generated by the economic, technological, and political environment.

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The study of consumer behavior uses concepts, theories, and principles from the social sciences to extend our understanding of factors influencing the acquisition, consumption, and disposition of goods, services, and ideas.

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