BREASTFEEDING MAKES A DIFFERENCE! In 2011, the U.S ...

1 BREASTFEEDING MAKES A DIFFERENCE! .. In 2011, the SURGEON GENERAL ISSUED A. CALL TO ACTION TO SUPPORT BREASTFEEDING . The time has come to set forth the important roles and responsibilities of clinicians, employers, communities, researchers, and government leaders and to urge us all to take on a commitment to enable mothers to meet their personal goals for BREASTFEEDING .. Surgeon General Regina M. Benjamin ENCOURAGE NEW MOMS TO BREASTFEED EXCLUSIVELY FOR A. GOAL: MINIMUM OF SIX MONTHS AND CONTINUE FOR AT LEAST TWELVE. 1 2 3 4 5 6 7 8 9 10 11 12. MONTH MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS. EXCLUSIVE BREASTFEEDING CONTINUED BREASTFEEDING WITH COMPLEMENTARY FOODS. COULD COULD. SAVE $ .. PREVENT. in health CONTINUED EXCLUSIVE BREASTFEEDING thousands of care expenses deaths in moms each year.

2 EXCESS HEALTH RISKS ASSOCIATED WITH NOT BREASTFEEDING and babies. OR NOT EXCLUSIVELY BREASTFEEDING . 100% 56% 35% 56%.. INFANTS CHILDREN MOMS.. more likely to more likely more likely more likely suffer from ear infections to suffer SIDS. to suffer from to have leukemia 4,981 13,946. asthma excess cases of 178% 257% 64% cases myocardial more likely to more likely to be 32% more likely to of breast cancer infarction (heart attack). suffer from GI more likely hospitalized to be obese have type infections for URI 2 diabetes 138% necrotizing more likely to suffer from enterocolitis 47% more likely to suffer from atopic dermatitis 53,847 cases of hypertension (high blood pressure). WHAT'S HAPPENING IN TEXAS.. MOST MOMS CHOOSE TO BREASTFEED; HOWEVER: Fewer than 17%. of their babies breastfeed according to medical recommendations.

3 Most Texas moms do not meet their own BREASTFEEDING goals. Fewer than half will breastfeed for as long as they want.. HOW BABIES RECEIVED FORMULA FOR THE FIRST TIME IN THE HOSPITAL. Hospital practices that undermine exclusive BREASTFEEDING : .. Mother asked Formula was Hospital staff brought Hospital staff fed baby 28% for formula. 23% in the room. 28% formula without asking. 21% fomula without asking. Data Source: Texas DSHS Office of Program Decision Support, Texas WIC Infant Feeding Practices Survey, 2013.. WHERE YOU ARE BORN MATTERS! Prevalence of Any and Exclusive BREASTFEEDING on Day 2 of Life*. *Among Texas Healthy, Term, Singleton Newborns, 2009. 81%. 81%. 74%. 75%. Any BREASTFEEDING 53%. 53%. Exclusive BREASTFEEDING 36%. 35%. Formula Supplementation 9%. of the Breastfed Child No Designation Texas Ten Step Baby Friendly Data Source: Texas DSHS Office of Program Decision Support.

4 Texas Vital Statistics, Linked Provisional Live Births, Newborn Screening Demographics, 2009. SOLUTION: DSHS is committed to making BREASTFEEDING a priority from day one. PREGNANT & NEW MOMS CONCEPTION TO AGE 5. HOW: .. DSHS .. PROVIDES. SUPPORT AT. ALL LEVELS. HOSPITALS & WORKFORCE. BIRTHING FACILITIES INITIATIVE. COMMUNITY PROGRAM. DSHS PATHWAY TO IMPROVED PERFORMANCE. A continuum of initiatives to support maternity practice improvement in infant nutrition and care AWARENESS. introduces audiences to the encourages RIGHT FROM THE. 10 STEPS facility decision-makers to increase START CAMPAIGN to successful BREASTFEEDING awareness and inspire action ACTION. FREE BREASTFEEDING designates birthing facilities that CE TRAINING TEXAS TEN have addressed 85% of the 10 Steps and Nationally recognized, trainer-led and online platforms STEP PROGRAM are Texas Mother Friendly designated TECHNICAL ASSISTANCE accelerates integration of the Individualized support to meet the 10 Steps and supports continuity of care facility's quality improvement goals STAR ACHIEVER from hospital to community RESOURCES INITIATIVE supports the IOM's six aims of Staff and patient education materials, improvement: Safety, Effectiveness, Patient toolkits, BREASTFEEDING warmlines, mobile Centeredness, Timeliness, Efficiency, Equity app, outpatient lactation support centers.

5 ACHIEVEMENT.. BABY-FRIENDLY. increases proportion of births in facilities providing recommended care for HOSPITAL INITIATIVE lactating mothers and their infants (Healthy People 2020 target). awards full integration improves exclusive breastmilk feeding performance measures for The Joint of the 10 Steps. Commission and Centers for Medicaid & Medicare Service. A global program of the World Health Organization (WHO) and prepares facilities for shifting trend in reimbursement from volume to UNICEF. Baby-Friendly USA is the value-based care. Payment of service increases with improved quality and outcomes. accrediting body in the PARTNER WITH DSHS TO: Establish your facility as a community health-care leader. Build staff confidence and skill through increased education. Recruit a higher quality of care staff and increase staff loyalty.

6 Remove outdated, ineffective practices and establish evidence-based medical care. Increase patient satisfaction by helping mothers reach their personal infant feeding goals. For more information, visit or email USDA is an equal opportunity provider and employer. 2015. Department of State Health Services. Nutrition Services Section. All rights reserved. Stock #E13-06-14037-PDF.