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The Promise and Perils of Globalization: The Case of Nike
1. The Athletic Footwear Industry The athletic footwear industry experienced an explosive growth in the last two decades. In 1985, consumers in the United States alone spent $5 billion and purchased 250 million pair of shoes. 2 In 2001, they spent over $13 billion and bought over 335 million pair of shoes. 3 Although the industry is highly ...
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