Example: marketing
Comparative Cross Cultural Color Preference
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Consumer Behavior - Pearson
www.pearsonhighered.com13 Cross-Cultural Consumer Behavior: An International Perspective 318 ... Preference for Written or Visual 66 Importance of Possessions 66 Compulsions and Fixations 67 Consumer Ethnocentrism 68 Personality and Color 68 ... Comparative 177 Fear 178 …