Example: tourism industry
Customer Journey Canvas
Found 1 free book(s)ArchiMate Cookbook - hosiaisluoma.fi
www.hosiaisluoma.fi2.2.1 Business Model Canvas (BMC) Figure 5: Business Model - Business Model Canvas (BMC). A Business Model Canvas (BMC) -diagram can be used for modelling a business model or a business case. This diagram type is modelled primarily with ArchiMate Business Layer -elements together with certain Motivation- and Strategy -elements.