Factor Analysis On Product Attributes For Consumer Buying Behavior

The Impact of Brand Awareness on Consumer Purchase ...

acts as a critical factor in the consumer purchase intention, and certain brands will accumulate in consumers’ mind to influence consumer purchase decision. A product with a high level of brand awareness will receive higher consumer preferences because it has higher market share and quality evaluation (Dodds et al., 1991; Grewal et al., 1998).

  Product, Factors, Consumer