Fan Identification Antecedents And

A model of fan identification: antecedents and sponsorship ...

A model of fan identification: antecedents and sponsorship outcomes Kevin Gwinner Assistant Professor of Marketing, Department of Marketing and International Business, College of Business Administration, Kansas

  Identification, Outcome, Sponsorship, Antecedents, Fan identification, Antecedents and sponsorship outcomes, Antecedents and sponsorship