Quantitative Analysis Phd In Business Administration Or Management

The Impact of Social Media Marketing on Brand Loyalty

Master Thesis in Business Administration Title: The Impact of Social Media Marketing on Brand Loyalty_ Case Study of Samsung Smartphones in Vietnam Authors: Trang Vu Thi Thu and Quynh Vu Thi Phuong Tutor: Tommaso Minola, PhD Date: 2021-05-24 Key terms: Social media marketing, Social media marketing activities, Brand loyalty, Digital

  Business, Administration, In business administration