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Search results with tag "Customer satisfaction towards service quality of"

CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF

CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF

thesis.swu.ac.th

Whitwan (2001) defined customer satisfaction as a measure of how the customer perceives service delivery. Liu (2000) stated, for example, that customer satisfaction is a function of service performance relative to the customer expectation. For this reason, it is important to understand how customer expectation is formed in order to identify the

  Services, Customer, Satisfaction, Quality, Towards, Customer satisfaction, Customer satisfaction towards service quality of

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