Example: marketing
Search results with tag "Customer satisfaction towards service quality of"
CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF
thesis.swu.ac.thWhitwan (2001) defined customer satisfaction as a measure of how the customer perceives service delivery. Liu (2000) stated, for example, that customer satisfaction is a function of service performance relative to the customer expectation. For this reason, it is important to understand how customer expectation is formed in order to identify the