Search results with tag "Effective techniques for the promotion of library services"

Effective techniques for the promotion of library services ...

Feb 20, 2016 · promote its services and resources to users (de Saez, 2002; Lancaster and Reynolds, 1995; Welch, 2006). The marketing mix is traditionally referred to as the 4 Ps: price, product, promotion and place; however the fifth P, people, is now commonly included. Although the marketing mix was developed for imparting the

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