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Search results with tag "On consumers attitude towards online shopping"
A Study on Consumers’ Attitude towards Online Shopping …
ijbssnet.com2 Consumers’ Attitude on Online Shopping 2.1 Definition Consumers’ attitude is a directly influenced factor that affects the consumers’ buying willingness. Fishbein and Ajzen (1975) describe attitude towards a behaviour as a person’s evaluation of a specified behaviour involving an object or outcome.