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COMMUNICATION AND ITS SIGNIFICANCE
www.ddegjust.ac.inCOMMUNICATION AND ITS SIGNIFICANCE STRUCTURE 1.0 Objectives 1.1 Introduction 1.2 Meaning of communication 1.3 The communication situation 1.4 The communication process 1.5 Objectives of communication 1.6 Significance of communication in business 1.7 Summary 1.8 Keywords 1.8 Self assessment questions 1.9 References/suggested readings