Search results with tag "Factors affecting consumer preference of international"

Factors Affecting Consumer Preference of International ...

Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗, Sarah Masood2 and Zainab Mehmood Tawab2 1Department of Social Sciences, Institute of Business Administration – Karachi 2Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands

  International, Factors, Consumer, Affecting, Preference, Factors affecting consumer preference of international