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Search results with tag "The influence of cultural factors on consumer"
The Influence of Cultural Factors on Consumer Buying ...
globaljournals.orgThe Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey . Dr. Yakup Durmaz. Abstract- Nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so ...
THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER …
www.eajournals.orgTHE INFLUENCE OF CULTURAL FACTORS ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF PORK) Dr. Akpan, Sunday John Department of Marketing, ... an understanding of how culture influences consumer behaviour by marketers will be crucial, more so that culture is a powerful force in