Search results with tag "Bloggers motivations to produce content"

Bloggers’ motivations to produce content – a ...

To study blogger motivations, we draw upon the theory of uses and gratifications (K atz, G, & Gurevitch, 1974; Ruggiero, 2000) which is based on the assumption that consumers use a medium (i n this case a blog) to receive gratifications.

  Content, Theory, Uses, Motivation, Produce, Gratifications, Uses and gratifications, Bloggers motivations to produce content, Bloggers