Search results with tag "Of pricing customers willingness to pay"

2 4 C’s of Pricing Customers’ Willingness-to-pay (WTP) 1 ...

stefan.michel@imd.ch 2 3 Dr. Stefan Michel Value based pricing Difficult, resource-intensive, maybe unfair Reactive, misses opportunties No market focus, leaves

  Customer, Value, Pricing, Willingness, Of pricing customers willingness to pay