Search results with tag "Perceived and objective market cues on consumers product evaluations"

The Effects of Perceived and Objective Market Cues on ...

The Effects of Perceived and Objective Market Cues on Consumers’ Product Evaluations William B. Dodds This paper investigates the interactive effects of objective quality information on price and brand name information on buyer’s product evaluation. To answer a …

  Product, Evaluation, Market, Consumer, Objectives, Perceived, Cues, Perceived and objective market cues, Perceived and objective market cues on consumers product evaluations