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100円ショップの しくみと経営戦略

2013 2013 /01/01 ( ) 1. ( ) ( ) ( ) PB= PB PB PB.

100円ショップの しくみと経営戦略 ―ダイソー、キャンドゥ、セリア、ワッ ツを例に― 2013 藤津ゆか 駒澤大学経営学部経営 ...

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Transcription of 100円ショップの しくみと経営戦略

1 2013 2013 /01/01 ( ) 1. ( ) ( ) ( ) PB= PB PB PB.

2 (2004) 100 100 6 100 100 100 (2000 2002 ) ( ) ( ) ( ) 10 60 ( )100 ( ) ( ) 100 ( 120 1 ) 1 120 100 100 (2000 3 ) 24 2001 11 4 ( ) 97 100 ( )

3 1 100 100 ( ) ( ) 100 100 100 ( ) 100 100 90 3 60 ( ) 100 ( ) ( 02 100 100 100 100 ( ) 100 ( ))

4 100 100 40 300 100 ( ) 100 400 100 100 ( 100 ) 12 7833 30 28 4 4,029 2,680 1,067 833 833 806 ( ) 970 658 97 10,000 6,202 3,779 563 400 362 910 93 3,415 93,634( )

5 630 19 112


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