そのその2 「日本マーケット」編 - kitasangyo.com

1 2 . 80 . 22. 140 . 140 .. 24. 0 00 .. 18 2012 7 (( )). Introduction & Acknowledgement M&A 4 .. 2012 4 20 JBA text: . 1. 20 5 .. 2 .. KL. 5 5 560 . 800 . 04 KL . KL .. 714 714 718 722 722 717 711 PB. 697 686 692 700 680 681 35 25 KL. 52 655 8 106 649 660 636 147. 147 633 631 165 6 39 39 613 600 613. 600 94 223 581 104 127 560 258 131 148 255 178 500 235 191. 191 194 176 158 154 400 142 697 686 714 672 679 120 655 680 655 666. 666 99 86. 86 300 615 576 552 488 434 200 393 387 356 349 346. 346 323. 323 302 292 280 100. 0. 2. 20 5 .. KL. 800 800 .. 700 10 29. 29 35 49 600 59 68 74 78 72 100 118 500 74 123 78 73 400 71 86. 86 300 2011 . 200 22 . 13 . 15 280 100 50 . 0. 0 3. 140 .. 14 2009 5 29 . KL.. 800. 722 722 718 714 714 717 711 700. 697 680 686 681 692 . 655 660 649 636 633 631 613 600. 600 600 581 560 500.. 400. 697 714 680 686 672 679 666 655 615 300. 576 552 488 434 200 393 387 356 349 346 323 302 292 280 100.. 0. 4.. 140 . 2011 . 2011 . 1870 .. 1896 .. 1900 1909 .. 1923 . 1853.

2 1994 . 1908 2,000Kl 60KL. 1,000 180KL . 5. 140 . 2011 . 2011 . 1870 1900 1900 .. 2 . 100 .. 1943 1949 1957 1963 1967 1995.. 1949 1957 1963 1967 1995. 2 3 5 6 5 . 300.. 200.. 7 1935 8 6. 6.. 2011 12 7. 14 2009 5 29 . 1935 . 30 11 3 . 1935 10 13 . 20 . 3 . 2 . 2 . 1943 . 1948 Crown Hite-Jinro . OB TTL 8. 2011-12 4 .. M&A .. 2012 4 .. 1980 1990 . 1984 1994 1996. 2005 AB InBev SAB Miller .. & .. M&A .. 4 2011 H .. 1 3 . 9. 2011-12 4 .. 96 .. SAB Miller . JV .. 48 . 48 .. Fraser&Neave(15 ).. 3 .. P&N .. 94 . 20 . 20 . 2011 .. 2011 .. 84 .. ( ) .. Ch.. Midori .. Ch.. web 1 10.. 2009 2010 4 2012 7 .. 2011 .. 2010. 1 Hite Jinro . 1 Hite Jinro 2009 100 . 2009 100 .. APB . ICHIBAN xxxKL.. & . 2012 7 AB LA 2012 6 . AB . AB .. Staropramen 2000 . 2011 .. 2005 .. xxxKL. KL. 2011 .. 2011 .. xxxKL.. 2011 . 2011 .. 2010 . 50 KL . xxxKL. PB . 2 OB .. 2011 3 KL 6 KL 5 KL 14 KL. 11.. 1 2011 6 .. made in 2011 9 . 2011 9 .. ICHIBAN Kirin Brewery ZHUHAI . ICHIBAN .. made in . 2011 12 .. ICHIBAN .. LA . made in.

3 NY 2011 12 . ICHIBAN 100 MALT made in . picture: made in 12.. made in .. 2008 12 . 2011 5 .. ICHIBAN .. made in . 2009 12 . ICHIBAN .. made in made in 13. picture: . made d iin made in &.. 2012 6 .. 2012 6 .. 334ml .. made in &. made in .. 2012 6 . made in & .. ICHIBAN . BarBeer .. 7 .. picture: 14.. (2011 . (2011 . 2011 350ml . 2011 (KL) 2010 (KL) . 40 . 103 13,128 8,348 57% 40 . 106 5,618 3,371 67% 35 . 304 2,793 2,390 17% 52 . 224 2,214 2,181 2% 44 . 112 2,200 1,764 25% 54 . 108 1,955 2,048 5% 43 . 601 . 601 1 606. 1,606 1 696. 1,696 5% 45. 606 414 351 18% 60. 302 384 344 12% 42. 620 175 297 41% 39. 110 132 32 309% 46.. 205 74 122 39% 75. 220 73 138 47% 89. 105 61 192 68% 90. 628 47 124 62% 38. 627 . 627 39. 39 98. 98 60%. 60% 40. 210 39 193 80% 79. 127 289 56% 68. 31,078 23,978 30% 43. 2011 4 . 4 .. picture: 2011 9 15. 4 . (2011 . 2011 350ml . 2011 (KL) 2010 (KL) .. 103 . 103 . PB 11,821 11 821 1,364 1 364 766% 28 . 305 6,348 5,829 9% 32. 206 4,865 4,739 3% 96 . 601 3,673 4,602 20% 35.)))

4 208 2,708 2,496 9% 73 . 213 2,662 2,018 32% 54. 304 1,982 1,519 31% 43. 205 BASS 1,469 1,339 10% 50. 110 333 1,164 390 199% 26. 207 . 207 . 1 023. 1,023 1 110. 1,110 8% 45. 111 SHINGA 910 895 2% 37. 105 757 757 0% 36. 220 546 500 9% 54. 204 312 1 51,031% 32. 2,129 1,871 14% 47. 42,370 29,429 44% 45. (2011 . 2011 (KL) 2010 (KL) 2011 350ml .. 103 166,700 117,586 42% 27 . 111 15,489 7,144 117% 24 . 106 4,646 2,912 60% 22 27 . 208 . 208 4 148. 4,148 1 983. 1,983 109% 32 .. 110 2,279 1,488 53% 22 28 . 824 413 100% 30 . 194,085 131,526 48% 26. 4 2011 KL 57 2 .. KL 766 KL 42 2011 . 2011 KL KL 75 . PB 16.. 2002 2008 2009 4 2010 8 2012 2 4 .. 2003 2011 . 1 . 2 .. 2004-5 . 2004 5 9 3 . 9 3 . KL . 4 2 3 . 1986 2011 20 KL .. KL. 20 0.. 2008 17. 4 . 2011 4 . kirin 3rd asahi sapporo suntory beer, , 3rd 23%. 3rd beer, beer, beer, beer, 35% 35% 39% 36%. happou 3rd beer, beer, shu, beer, happou pp 67% 58%. happou 10% happou 61% shu, shu, shu, 4% 3%. 29%. 2012 2 . 2011 4 . kirin 3rd d ". " . asahi sapporo " ".)

5 Suntory " " beer, <1% " ". , 3% , 2% , 9%. 23%. 3rd 3rd beer, beer, beer, beer, 34% 33%. 34% 38%. happou . beer, beer, shu, 3rd happou 66% 57%. 10% happou beer, happou . shu, 55%. shu, 3% shu, 3%. 29%. 2012 2 . ( ) 18.