第2章 博物館SNS (social networking service)の現状と課題

1 215 2 SNS (social networking service) 2013 SNS( twitter facebook mixi Google+ ) SNS ICT SNS SNS 5 20 ( ) 25 12 4,045 2,258 SNS 1 1,942 1,483 1,196 1,178 1,156 2 1 216 (2) SNS 13 ( 2)

2 1,950 1,670 1,668 1,619 1,518 50 2 697 672 647 586 Twitter Facebook SNS 11 555 329 82 2 D M SNS 2165218521702178217721762173217621802189 217021662166 6721518548167016196476975861668195032982 555 1493667162250855815291476159051223918412 0841611 (3) SNS SNS 3 9 3 23 26 50 168 39 36 11 21 SNS 217 3 SNS (4)

3 4 4 1968-1865-1720- D 714 310 248 155 SNS 11 6 2 351 333 330 293 SNS 10 41 3 414 316 194 188 SNS 8 70 3 23 1,243 1,034 ( ) 964 SNS SNS 1 3 5 218 5 SNS 7 8 2 SNS SNS (5)

4 SNS SNS 555 542 24 SNS 6 6 SNS 9026443399283102394736102096 374616117520362326117542 3,979,005980,75721,105,80911,515,5751,96 9,5066,617,77214,364,94716,847,5592,342, 1613,318,75383,041,844 107, , , , , , , , , , , 53218272817636616212531554 3,572,3772,754,00114,153,78029,760,8325, 558,8948,117,3254,153,8317,962,4071,823, 179212,02378,068,649 67, , , , , , , , , , , ( / SNS 542 153, 1,554 50, SNS SNS SNS 26 647, 23 624, 7 474, 11 212, SNS 219 7 SNS Search SNS Share ( ) SNS CGM(Consumer Generated Media) SNS (B)25282079 220 (1))

5 23 2011 (2) (3) / C 22601004/ 120-124p (4) ( ) 2008