映像ソフト市場規模 及びユーザー動向調査 2016 （広報資料）

1 2016.. DVD .. 2015 SVOD .. 2017 .. 1.. ( ) . 16 69 .. ACR Ex ( ) . 2013.. ( ) 2017 1 . ( ) 2016 1 12 . ( ) . ( ) . (a) 1,500 . (b) 300 . ( ) . ( ) . 2015 (WOWOW !) CATV . VOD . VOD VOD .. dTV au UULA Hulu Netflix DMM TSUTAYA TV iTunes U-NEXT NOTTV d . NHK TBS . J:COM CATV VOD TV .. DMM SHOWTIME Playstation Store iTunes bonobo . GYAO! . (TSUTAYA DISCAS TSUTAYA TV . Amazon . / .. AbemaTV .. VOD . J:COM . iTSCOM CATV VOD . WOWOW . TV . ( ) . 16 69 . ACR ex . ACR ex .. ACR (AUDIENCE AND CONSUMER REPORT) . 7 10,700 (12 69 ) . 2016 5 7 N=47,848).. 2.. 5,258 . 2,171 1,831 .. 1,256 ( ) 5,258 .. 2016 .. 2013 4 . 2015 .. (*1) 3 .. ( ) . (*1) 2013 1,200 1,500 . 18,827 . 12,210 . 3,498 . SVOD TVOD.. SVOD TVOD . SVOD TVOD SVOD 13,961 . TVDO 2,064 EST 5,231 .. 3 2015 .. 3,498 1 5 .. BD K . 3.

2 2013 . 5,258 . 2012 DVD BD 4,002 . 2,171 1,831 . 1,256 .. 8,000.. 6,642 . 6,301 . ( ) 614 961 1,256. ( ) 5,741 597. ( ) ( ) ( ). 6,000 ( ) 5,307 5,212 5,258. 5,021 4,802 5,004 5,136. ( ) ( ) ( ). ( ) ( ) ( ) ( ). 3,604 . ( ) 3,469 . 4,000 ( ) 3,067 . ( ) 2,672 . 2,542 2,389 . ( ) 2,184 . ( ) ( ) 2,103 1,941. ( ) 1,831. ( ) ( ) ( ). 2,000 . 3,038 . 2,832 2,674 2,635 2,479. ( ) 2,413 2,431 2,287 2,234 2,171. ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ). 0. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 .. 2016 4,002 . 2013 . (WOWOW !) CATV . VOD VOD . VOD .. 4.. 2016 1 . 2015 2014 .. 2015 2014 . 2015 . 2014 2015 2016 .. 2015 .. 2-1 .. 50 40 30. 20. 10 1 0. 2014 2015 2016 . (N=1,500) (N=1,500) (N=1,500). 1 N=8,764 .. 5.. 3-1 2016 . N=1,500 .. 3-2 . 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%.

3 N=273 .. N=451 .. N=300 . 3-3 . 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%.. N=273 .. N=451 .. N=300 . 6. 4 . 4 25 3 2.. 3- 4 . 2013 1,200 N=1,500.. 2013 . 2014 . 23 518 2015 . 55 25 557 . 80 56 . 19 478 . 2016 . 26 2013 . 159 72 451 . 47 . 190 . 39 .. 23 . 364 . 17 39 . 372 . 27 52 . 302 .. 276 . 126 . 136 . 104 90 . 108 85 . 104 . 244 109 . 273 . 250 . 273 .. 3- .. 5. 9. 2013 . 104 126 364 1923. N=1,500 . 2016 . 109 85 276 39 72 27 52. N=1,500 . 7.. 18,827. 12,210 3,498. 2015 . 4-1 .. 25,000. 19,370 18,827. 20,000. 17,745. 15,000. 12,229 12,210. 10,000 8,657. 5,000 3,934 3,673 3,498. 0. 2014 2015 2016 2014 2015 2016 2014 2015 2016 . (N=273) (N=250) (N=273) (N=557) (N=474) (N=451) (N=300) (N=300) (N=300).. 4-2 .. 2014 2015 2016 2014 2015 2016 2014 2015 2016 . (N=273) (N=250) (N=273) (N=557) (N=474) (N=451) (N=300) (N=300) (N=300).

4 8.. SVOD TVOD . EST SVOD EST TVDO .. SVOD TVOD . SVOD TVOD SVOD EST EST .. 5-1 . 2014 2015 2016 2014 2015 2016 2014 2015 2016 . N=258 N=281 N=278 N=258 N=281 N=278 N=258 N=281 N=278 . SVOD TVOD EST.. 5-2 2016 .. 9.. 2016 2014 . 2013 . 18,827 2015 2 . 3 2015 .. 2014 . 2015 . 1 5 .. -1 DVD&BD . 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%.. 2016 . N=1,500). 2015 . N=1,500). 2014 . N=1,500). 2013 . N=1,197). 2012 . N=1,189). -2 DVD&BD . ( ( . 40,000 35,000. 30,000. 25,000. 20,000 18,004 19,370 18,827. 15,000 17,745. 14,720 10,000. 5,000. 0 2012 2013 2014 2015 2016 . (N=229 (N=195 (N=273 (N=250 (N=273 . 10. -3 DVD/BD . DVD . ( ) ( ). BD . 25,000 20,000 .. 18,370. 17,691. 15,000. 14,789. 13,323 12,909 12,880. 10,000. 5,000. 0 2014 2015 2016 2014 2015 2016 . N=213 N=177 N=191 N=135 N=140 N=152.))

5 DVD BD.. 2016 N=191 4, N=152 5, . 2015 N=177 3, N=140 5, . 2014 N=211 3, N=135 4, . -4 .. 50 40 30 20 10 0 0 20 40 60 80 100. (%) (%). 2016 2016 2016 . N=1,500 N=43 . 2015 2015 . 2015 . N=1,500 N=42 . 2014 2014 . 2014 N=1,500 N=40 . 2013 2013 . 2013 N=30 . N=1,197 . 2012 2012 . N=1,189 2012 N=30 . 11. 6-5 . 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%.. 2016 . N=1,500). 2015 . N=1,500). 2014 . N=1,500). 2013 . N=1,197). 2012 . N=1,189). 6-6 .. 1 .. 2016 N=1,500 3,498 . 2015 N=1,500 3,673 . 2014 N=1,500 3,934 . 2013 N=1,197 3,763 . 2012 N=1,176 4,530 . 6-7 DVD/BD . ( ) (%). 30 N=1,500 40. DVD 35. 25 BD . 30. 20. 25. 15 20. 15. 10 . 10. 5 5. 0 0. 2013 2014 2015 2013 2014 2015 . DVD BD. 12. BD K . BD 2015 4K . 2015 . 7-1 BD .. 2016 . (N=1,500). 2015 . (N=1,500). 2014 . (N=1,500). 2013.

6 (N=1,197). 2012 . (N=1,500). 7-2 4K .. 2016 . (N=1,500). 2015 . (N=1,500). 13.. TEL 03-3542-4433. E-mail 14.