2017中期経営計画（MTP) - bridgestone.co.jp

1 CEO 2017 10 17 2017 MTP)Copyright 2017 Bridgestone Corporation | October 17, 20172/51 1. 4. Copyright 2017 Bridgestone Corporation | October 17, 20173/51 1. 4. Copyright 2017 Bridgestone Corporation | October 17, 20174/51 Lean & Strategic L&S Group Global GG SBU CSR Our Way to Serve Copyright 2017 Bridgestone Corporation | October 17, 20175/51 CSR Copyright 2017 Bridgestone Corporation | October 17, 20176/51 ICT (Information and Communication Technology) Copyright 2017 Bridgestone Corporation | October 17, 20177/51 1. 4. Copyright 2017 Bridgestone Corporation | October 17, 20178/51(1) A.

2 B. C. (2) (3) A. B. 2017 MTP Copyright 2017 Bridgestone Corporation | October 17, 20179/51 2017 MTP (1) A. (a) / Copyright 2017 Bridgestone Corporation | October 17, 201710/51 2017 MTP (1) A. (a) B 2017 Bridgestone World Solar Challenge 2017 10 17 Tokai Challenger Copyright 2017 Bridgestone Corporation | October 17, 201711/51 2017 MTP (1) A. (a) Firestone : 116 2 101 500 Copyright 2017 Bridgestone Corporation | October 17, 201712/51 2017 MTP (1) A. (a) Firestone : AmyPurdyTeamBridgestoneUSA Racing legend, Mario AndrettiAmy PurdyCopyright 2017 Bridgestone Corporation | October 17, 201713/51 2017 MTP (1) A.

3 (b) Copyright 2017 Bridgestone Corporation | October 17, 201714/51 2017 MTP (1) A. (b) TeamBridgestoneJapan Copyright 2017 Bridgestone Corporation | October 17, 201715/51 2017 MTP (1) A. (b) TeamBridgestoneUSAUS Team Bridgestone for The Winter Olympic Games PyeongChang2018 Copyright 2017 Bridgestone Corporation | October 17, 201716/51 2017 MTP (1) A. (b) TeamBridgestoneEuropeCopyright 2017 Bridgestone Corporation | October 17, 201717/51 2017 MTP (1) A. (b) a GO GO Copyright 2017 Bridgestone Corporation | October 17, 201718/51 2017 MTP (1) A.

4 (b) 2018 2 9 2 25 95 6,500 Copyright 2017 Bridgestone Corporation | October 17, 201719/51 2017 MTP (1) A. (c) Interbrand 2017 US 01,0002,0003,0004,0002010201120122013201 4201520162017 1918151312111112(Source: Interbrand)Copyright 2017 Bridgestone Corporation | October 17, 201720/51 2017 MTP (1) TC PG : ( 04 ) TC PG : ( 08 ) ( 09 ) : ( 14 ) TC: ( 12 ) : ( 17 )TC : Technical CenterPG : Proving GroundB. (a) R&D TCTC TC TC: ( 18 ) TC : ( 13 ) PGCopyright 2017 Bridgestone Corporation | October 17, 201721/51 2017 MTP (1) B. (b) Copyright 2017 Bridgestone Corporation | October 17, 201722/51 2017 MTP (1) B.

5 (c) ( ) URL 2017 Bridgestone Corporation | October 17, 201723/51 2017 MTP (1) B. (d) EXAMATION Copyright 2017 Bridgestone Corporation | October 17, 201724/51B. (d) ologic 2017 MTP (1) Copyright 2017 Bridgestone Corporation | October 17, 201725/51B. (e) 2017 MTP (1) NVH Copyright 2017 Bridgestone Corporation | October 17, 201726/51B. (e) 2017 MTP (1) IT IT ITCopyright 2017 Bridgestone Corporation | October 17, 201727/51 2017 MTP (1) B.

6 (e) Copyright 2017 Bridgestone Corporation | October 17, 201728/51 2017 MTP (1) B. (e) IT Copyright 2017 Bridgestone Corporation | October 17, 201729/51 2017 MTP (1) B. (f) 2017 BATTLECRUISE H50 e Copyright 2017 Bridgestone Corporation | October 17, 201730/51 2017 MTP (1) C. (a) 8 TQM(Total Quality Management) Copyright 2017 Bridgestone Corporation | October 17, 201731/51 2017 MTP (1) C. (b) 91 76 175 487 150 104 (2016 Copyright 2017 Bridgestone Corporation | October 17, 201732/51C. (c) 2017 MTP (1) Copyright 2017 Bridgestone Corporation | October 17, 201733/51C.)

7 (c) 2017 MTP (1) DJSI World 2 Copyright 2017 Bridgestone Corporation | October 17, 201734/51C. (c) 2017 MTP (1) ( ) CDP A Copyright 2017 Bridgestone Corporation | October 17, 201735/51C. (c) 2017 MTP (1) MSCI ESG MSCI Copyright 2017 Bridgestone Corporation | October 17, 201736/51 4 8 2017 MTP (1) URL 42 BridgestoneDayCopyright 2017 Bridgestone Corporation | October 17, 201737/51 2017 MTP (2) (a) Global Leadership Capabilities(b) Global EXCO TQM (c) 4 Copyright 2017 Bridgestone Corporation | October 17, 201738/51 2017 MTP (2) (c) Bridgestone Group Awards 2017 Copyright 2017 Bridgestone Corporation | October 17, 201739/51 2017 MTP (2)

8 (c) ( )Copyright 2017 Bridgestone Corporation | October 17, 201740/51 2017 MTP (3) A. (a) 200620102011 SBU 2 201220132014201520162017 CEO / COO 2 Global EXCO SBU :BSCAP + BSEMEA + CSR Copyright 2017 Bridgestone Corporation | October 17, 201741/51A. (b) Global EXCO 16 6 Cross-business/cross-functional Committee Global EXCO 9 G-EXCO 2017 MTP (3) Copyright 2017 Bridgestone Corporation | October 17, 201742/51 2017 MTP (3) B. Gaco Copyright 2017 Bridgestone Corporation | October 17, 201743/51 2017 MTP (3) B.

9 E bikkeGRIC opyright 2017 Bridgestone Corporation | October 17, 201744/51 2017 MTP (3) B. TOKYOC opyright 2017 Bridgestone Corporation | October 17, 201745/51 1. 4. Copyright 2017 Bridgestone Corporation | October 17, 201746/51 : 2017 MTP Min ROA6% OP10% ROE 12 SBU OP 10%Copyright 2017 Bridgestone Corporation | October 17, 201747/51 2017 MTP ( )( )* SBU 2016 2017 2015 = 2016 = 2017 = 2015 = 2016 = 2017 = ( )( )Copyright 2017 Bridgestone Corporation | October 17, 201748/51 2017 MTP 2017 50 / 1,500 % Copyright 2017 Bridgestone Corporation | October 17, 201749/51 1.

10 4. Copyright 2017 Bridgestone Corporation | October 17, 201750/51 Copyright 2017 Bridgestone Corporation | October 17, 201751/51