2019 True-Luxury Global Consumer Insight
Mono-Brand Stores Online Keeps Growing Influencers Social Media Stabilizing New and Emerging Mix & Match Customization 10 9 8 7 6 5 4 3 2 1 11 12 Awareness reaches ~90%, 50% of True-Luxury consumers purchasing collaborations and special editions, driven by Chinese (62%) and younger generations (67% Gen. Z, 60% Millennials)
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June 29, 2016 04:01 AM GMT - Boston Consulting Group
media-publications.bcg.comBesides convenience, direct/digital distribution also lowers insurance costs which drives consumer adoption as well. We believe the pace of digital adoption in the SBI market could be much faster as the internet and mobile technologies are ubiquitous now.
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