Transcription of 2021 Axios Harris Poll 100
1 2021 axios harris poll 100 . May 2021. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . The 22nd Annual Reputation Quotient Study The Axios Harris poll 100 measures what real people think right now about the companies in our cultural conversation based on The Harris poll 's Reputation Quotient (RQ) framework. 22nd ANNUAL RQ STUDY. The Axios Harris poll 100 is a trusted ranking of the reputations of the companies most on the minds of Americans using a framework Harris has used since 1999. Americans are asked which two in their opinion stand out as having the best reputation and which two have the worst reputation in America today. All nominations best and worst are compiled into an aggregate list to determine the Most Visible.
2 APRIL 8TH 21ST, 2021. FIELD PERIOD. companies. Subsidiaries and brands are tallied within the parent company to create a total number of nominations for each company. A second set of respondents then rate the 100 most visible companies on nine dimensions of reputation to calculate the company's RQ score and the 100 Most Visible ranking. 42,935. PEOPLE INTERVIEWED. 2. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . Harris poll 's Framework for Understanding Reputation TRUST. Company I trust CULTURE VISION. Good company to work for Clear vision for the future ETHICS GROWTH. Maintains high ethical standards Strong prospects for growth CITIZENSHIP PRODUCTS & SERVICES. Shares my values RQ Develops innovative products and services Supports good causes Offers high quality products and services 3.
3 Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . The 2021 axios harris poll 100 . RANK 1-25 RQ RANK 26-50 RQ RANK 51-75 RQ RANK 76-100 RQ. 1 Patagonia 26 HP, Inc. 51 Electronic Arts, Inc. 76 Chipotle 2 Honda 27 Berkshire Hathaway 52 State Farm Insurance 77 Bank of America 3 Moderna 28 Hulu 53 Hobby Lobby 78 Reddit 4 Chick-fil-A 29 Nestle 54 JPMorgan Chase & Co. 79 Robinhood 5 SpaceX 30 The Kroger Company 55 Kohl's 80 ExxonMobil 6 Chewy 31 Samsung 56 T-Mobile 81 Delta Air Lines 7 Pfizer 32 Paypal 57 Domino's Pizza 82 GameStop 8 Tesla Motors 33 FedEx Corporation 58 Coca-Cola Company 83 Walmart 9 Costco 34 Sony 59 Goya 84 Burger King 10 35 Procter and Gamble 60 Google 85 BP 11 REI 36 Microsoft 61 Verizon Communications 86 AT&T 12 USAA 37 Walt Disney Company 62 Nike 87 United Airlines 13 Wegmans 38 Netflix 63 Nordstrom 88 Huawei Technologies 14 Subaru 39 IBM 64 Macy's 89 JCPenney 15 Unilever 40 General Electric 65 Starbucks Corporation 90 Uber 16 Apple 41 Target 66 eBay 91 My Pillow 17 In-n-Out Burger 42 Wayfair 67 Wendy's 92 Comcast 18 Toyota 43 Citigroup 68 General Motors 93 Twitter 19 UPS 44 american Express 69
4 Royal Dutch Shell 94 TikTok 20 PepsiCo 45 The Home Depot 70 Yum! Brands 95 Wells Fargo & Company 21 IKEA 46 Walgreens 71 Dollar General 96 Sears 22 Lowe's 47 Kaiser Permanente 72 Johnson & Johnson 97 23 Publix Supermarkets 48 Best Buy 73 McDonald's 98 Facebook 24 CVS 49 Adidas 74 Dollar Tree 99 Fox Corporation 25 3M 50 Ford Motor Company 75 Fiat Chrysler Automobiles 100 The Trump Organization Guide to RQ Scores: 80 & Above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical 4. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . Most Visible Companies in America Today by Number of Nominations 5. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 .
5 Biggest Drops, Improvements in RQ Score Biggest Declines in Score Biggest Improvements in Score 2020 2021 Change 2020 2021 Change Score Change Score Change Fox Corporation Pfizer + TikTok Dollar General + Google Patagonia + Adidas Hobby Lobby + Delta Air Lines JCPenney + Sears Unilever + Yum! Brands Trump Organization + Publix Supermarkets eBay + Uber BP + Procter & Gamble Bank of America + 6. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . Newcomers to the Most Visible List in 2021. #3 #59. #5 #78. #6 #79. #11 #82. #14 #88. #17 #91. #42 #94. #47 #97. 7. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . Top Performing Companies by Reputation Dimension Trust Culture Ethics Citizenship Vision Growth P&S.
6 1. Chewy Patagonia Patagonia Patagonia SpaceX Honda 2. Chick-fil-A Chick-fil-A Chick-fil-A Chewy Tesla Motors SpaceX Patagonia 3. Patagonia Costco Chewy USAA Pfizer Pfizer 4. Costco PepsiCo Moderna Moderna PepsiCo Chewy Tesla Motors 5. Honda Honda Honda Costco Pfizer Chick-fil-A SpaceX. 6. Subaru Subaru Chick-fil-A Honda Tesla Motors Apple 7. IKEA Chewy USAA Unilever Nestle Moderna Chewy 8. CVS UPS Wegmans Subaru Patagonia Apple Moderna 9. Lowe's USAA REI Pfizer Moderna Patagonia 10. USAA Publix Costco Wegmans USAA Subaru REI. 8. Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . Worst Performing Companies by Reputation Dimension Trust Culture Ethics Citizenship Vision Growth P&S. 91. Sears Comcast My Pillow AT&T My Pillow Macy's JCPenney Huawei Huawei Wells Fargo &.
7 92. Walmart Technologies Technologies Company Twitter TikTok Wells Fargo & Wells Fargo &. 93. Company TikTok Twitter Twitter Twitter Company Dollar Tree Wells Fargo &. 94. Twitter Twitter Comcast TikTok Comcast Company Huawei Wells Fargo & Wells Fargo &. 95. Technologies Company TikTok Company Facebook Twitter Wells Fargo &. 96. Comcast Facebook Company Facebook My Pillow Facebook 97. TikTok Fox Corporation Fox Corporation Comcast JCPenney JCPenney Sears 98. Fox Corporation Fox Corporation Fox Corporation Fox Corporation The Trump The Trump The Trump 99. Organization Sears Facebook Facebook Organization Organization Fox Corporation The Trump The Trump The Trump The Trump 100. Facebook Organization Organization Organization Sears Sears Organization 9. Harris Insights & Analytics LLC, A Stagwell Company 2021.
8 2021 axios harris poll 100 . Pharma, Health Insurance Continue to See Reputations Bolstered by Pandemic Select Industry Reputation Trends (% Positive Reputation; 5, 6, or 7 on a 7-point scale). Point Change 2020 to 2021. 90%. FINANCIAL CRISIS COVID-19. 80% 81% Retail Grocery +1. 71% 74% Consumer Products +8. 70% 69% Technology -2. 68% Manufacturing +4. 67% Automotive +3. 60%. 63% Financial Services +5. 60% Health insurance -2. 50% 60% Pharmaceutical 0. 46% Government +3. 40%. 30%. 23% Tobacco +1. 20%. 10%. 0%. 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 May '20 May '21. 10. Base: All gen&pop Harris Insights respondents Analytics (MAY. LLC, A Stagwell 2020 N=34026;. Company 2021 MAY 2021 N=2096) Q1314 For this question, we'd like you to think about industries in general.
9 How would you rate the overall reputation of the following industries, where 1 means the industry has a Very Bad reputation and 7 means the industry has a Very Good reputation? 2021 axios harris poll 100 . Top Performing Companies by Key Demographics RQ. GOP Dem Millennial Boomer Rural Urban 1. Chick-fil-A Patagonia Patagonia Chick-fil-A Chick-fil-A Pfizer 2. SpaceX Pfizer Subaru Moderna Hulu The Trump 3. Chewy Target Honda Chewy Patagonia Organization 4. My Pillow IKEA Chewy SpaceX Honda 5. Honda Subaru american Express SpaceX Toyota SpaceX. 6. Chewy 3M CVS Costco Subaru FedEx 7. Wegmans Moderna Chewy Pfizer Patagonia CVS. The Walt Disney 8. USAA Netflix Citigroup Patagonia Microsoft Company 9. Moderna PepsiCo Tesla Motors Microsoft CVS UPS. The Kroger 10. Goya Tesla Motors UPS IBM Moderna Company 11.
10 Harris Insights & Analytics LLC, A Stagwell Company 2021. 2021 axios harris poll 100 . Most Ethical Companies by Key Demographics Ethics GOP Dem Millennial Boomer Rural Urban 1. Chick-fil-A Patagonia Subaru Chick-fil-A Chick-fil-A Patagonia 2. USAA Chewy Patagonia Chewy Subaru Hulu Honda Motor Toyota Motor 3. In-n-Out Burger Subaru Chewy Chewy Company Corporation 4. Honda Moderna Target Moderna Patagonia Chick-fil-A. The Kroger 5. Wegmans Netflix Patagonia PepsiCo Company The Trump 6. Paypal 3M In-n-Out Burger CVS Wegmans Organization 7. Hobby Lobby USAA Hulu Costco Chewy Pfizer The Walt Disney 8. My Pillow Lowe's In-n-Out Burger USAA Toyota Company 9. Moderna Nike IKEA Wegmans SpaceX In-n-Out Burger The Kroger 10. Target USAA Subaru USAA Paypal Company 12. Harris Insights & Analytics LLC, A Stagwell Company 2021.
