A Guide to New Product Development Product Life …

1 1 Product Life cycle management A Guide to New Product , D. Milossis, N. Komninos 2 This Guide has been produced in the framework of INTERREG IIIC operation NPD-NET ( ). NPD-NET is a network of six European institutions aiming to enhance the capability of European companies in the New Product Development (NPD). The project is based on the Development and implementation of a web-based Guide to provide support material for the whole NPD process from the idea generation through the Product commercialization. NPD-NET is funded by INTERREG IIIC. The material of the New Product Development Guide has been collected from various sources, referred in the Guide content. URENIO was only responsible for the organization and editing of the material included.

2 The original owners of the material are clearly referred in all chapters of this New Product Development Guide . This Guide is also presented and organized in web form in the web site of the project NPD-NET ( ). Scientific coordination of NPD-NET and the NPD Guide has been provided by Prof Nicos Komninos. The Development and organization of the material of the Guide has been done by Ioannis Komninos. The editing of the Guide has been done by Dimitris Milossis. 3 TABLE OF CONTENTS TABLE OF CONTENTS .. 3 INTRODUCTION .. 8 NPD STAGE 1: IDEA GENERATION .. 10 TOOLS & SOLUTIONS .. 10 Brainstorming .. 11 Brainstorming Methods .. 12 Affinity diagrams .. 12 Osborne's 13 Multivoting.

3 13 Case Studies - Examples .. 14 Brainstorming Tool from Urenio .. 15 Consultants - Experts .. 15 Software Tools .. 15 References .. 16 Competitive Intelligence .. 16 Improving CI Capabilities .. 17 Case Studies - Examples .. 18 Consultants - Experts .. 19 Online Resources .. 20 On-line CI Sources .. 20 Tools from Urenio Research Unit .. 20 References .. 20 Conjoint Analysis .. 21 Case Studies - Examples .. 22 Consultants - Experts .. 24 Software Tools .. 24 References .. 25 Delphi Technique .. 25 Consultants - Experts .. 26 References .. 26 Morphological Charts .. 27 Case Studies Examples .. 27 References .. 29 Six Thinking Hats .. 29 Case Studies - Examples .. 30 References .. 31 TRIZ - Idea generation using a problem-solving tool.

4 31 TRIZ Process Methodology .. 33 Consultants - Experts .. 34 References .. 34 LEVEL ASSESSMENT FOR STAGE 1: IDEA GENERATION .. 34 NPD STAGE 2: IDEA SCREENING .. 35 TOOLS & SOLUTIONS .. 35 Qualitative Research .. 36 Case Studies - Examples .. 37 Consultants - Experts .. 37 Software Tools .. 38 References .. 38 FMEA (Failure Modes and Effects Analysis) .. 38 References .. 39 Dot Sticking .. 39 4 Case Studies - Examples .. 40 SWOT Analysis .. 41 Case Studies - Examples .. 42 References .. 43 PMI Analysis .. 44 Case Studies - Examples .. 44 LEVEL ASSESSMENT FOR STAGE 2: IDEA SCREENING .. 45 NPD STAGE 3: CONCEPT Development & TESTING .. 46 CONCEPT Development .. 46 Controlled Convergence.

5 46 References .. 47 Risk management .. 48 Risk management Process .. 48 Case Studies - Examples .. 49 References .. 50 Force Field Analysis .. 50 References .. 51 Relevancy Concepting .. 52 New Tech Commercialization .. 53 Quicktime Workshop .. 53 CONCEPT TESTING .. 55 Quantitative 55 References .. 56 Quality Functional Deployment .. 57 Case Studies - Examples .. 58 QFD Tool from Urenio .. 59 Consultants - Experts .. 59 Software Tools .. 59 References .. 60 Decision Tree Analysis .. 60 KANO Model .. 64 KANO Model Methodology .. 66 Case Studies - Examples .. 67 References .. 68 Weighting and Rating .. 68 Case Studies - Examples .. 69 Communications Check .. 70 Concept Screen Software.

6 71 LEVEL ASSESSMENT FOR STAGE 3: CONCEPT Development .. 71 NPD STAGE 4: BUSINESS ANALYSIS .. 72 TOOLS & SOLUTIONS .. 72 Cost Benefit Analysis .. 72 Cost Benefit Analysis Tool: "Financing Innovation" .. 73 Product Life cycle .. 73 PLC Quick Reference .. 74 References .. 75 Gantt Charts .. 76 Case Studies - Examples .. 77 References .. 79 Critical Path Analysis & PERT .. 79 Stakeholder Analysis .. 80 Stakeholder Analysis management .. 82 Stakeholder Analysis Planning .. 82 References .. 83 LEVEL ASSESSMENT FOR STAGE 4: BUSINESS ANALYSIS .. 84 NPD STAGE 5: BETA & MARKET TESTING .. 85 5 TOOLS & SOLUTIONS .. 85 Rapid Prototyping .. 86 Prototyping Testing .. 87 Prototyping Techniques .. 89 Fused Deposition Modelling (FDM).

7 89 90 Laminated Object Manufacturing .. 91 Laser Engineered Net Shaping .. 92 Selective Laser Sintering .. 93 Stereolithography .. 94 Three Dimensional Printing .. 95 Case Studies - Examples .. 95 Software Tools .. 97 References .. 97 Product Development Testing .. 98 Exploratory Tests .. 99 Assessment Tests .. 100 Validation 100 Comparison Tests .. 101 ISO 9000 Tests .. 101 Market Research Issues .. 101 Market Targeting Strategy .. 101 Market segmentation .. 102 LEVEL ASSESSMENT .. 103 NPD STAGE 6: TECHNICAL IMPLEMENTATION .. 104 TOOLS & SOLUTIONS .. 104 Design for 104 Design for Manufacture .. 105 Design of Assembly .. 106 Design for Life cycle .. 106 Design for Testability / 107 Design for Reliability.

8 108 Design for Maintainability / Serviceability .. 108 Design for the Environment .. 109 References .. 110 Industrial Design .. 111 Industrial Design management .. 111 Industrial Design Activity Map .. 113 Sketch & Draw .. 114 Sketch 114 2D Technical Drawing .. 115 3D Digital Model (Constrained) .. 116 3D Digital Model (Unconstrained) .. 118 Appearance Model .. 119 Computer Visualisation .. 120 Presentation - Illustration .. 120 121 Consultants - Experts .. 122 References .. 123 Lean Manufacturing .. 123 Electrical Engineering 123 Mechanical Engineering Level .. 124 System Engineering Level .. 124 Just In Time (JIT) .. 124 CAD/CAM .. 125 References .. 126 Re-engineering .. 126 Case Studies - Examples.

9 127 Software Tools .. 127 Consultants - Experts .. 127 6 References .. 127 Reverse Engineering .. 128 Reverse Engineering Methodology .. 128 Major Applications .. 130 Reverse Engineering of Business .. 130 Reverse Engineering of Electronic Components .. 130 Reverse Engineering of Software .. 130 Case Studies - Examples .. 131 Consultants - Experts .. 131 References .. 131 Major Manufacturing Issues .. 132 Bill of Material (BOM) .. 132 Mass production .. 135 Producibility .. 135 Quality Assurance .. 136 Value Engineering .. 138 LEVEL ASSESSMENT .. 139 NPD STAGE 7: Product COMMERCIALISATION .. 140 TOOLS & SOLUTIONS .. 140 Marketing Plan .. 140 The Elevator Speech .. 141 Product on a Page - Advert.

10 141 Distribution Channels .. 142 Distribution Definition and Considerations .. 142 Distribution Channel Strategy .. 143 Types of Distribution Channels .. 144 Product Pricing .. 145 Product Pricing Objectives .. 145 Pricing Methods .. 146 Competitor Indexing .. 146 Cost-plus 147 Price Skimming .. 147 Target Rate of Return Pricing .. 148 Product Promotion .. 148 Advertising .. 149 Advertising Channels .. 149 Ways to get Free Advertising .. 151 Product Placement .. 152 Personal Selling .. 152 Publicity & Public relations .. 153 Sales Promotion .. 154 Consumer Promotion Techniques .. 155 Trade Promotion Techniques .. 155 LEVEL ASSESSMENT .. 156 8. GENERAL PURPOSE TOOLS .. 157 BENCHMARKING TOOL, URENIO RESEARCH UNIT.