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A STUDY OF “HALO EFFECTS”

and Nobel Laureate in Economic Sciences (2002), Daniel Kahneman, from his book “Thinking, Fast and Slow” – “If you like the president’s politics, you probably like his voice and his appearance as well. The tendency to like (or dislike) everything about a person–including things you have not observed–is known as the halo effect ...

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  Daniel, Thinking, Fast, Slow, Kahneman, Fast and slow, Daniel kahneman

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