AdFocus 2017 - 47 - omd.co.za

1 Financial Mail Page 44-45 -13/11/18 07:28:36 PM44 - AdFocus 2018 AdFocus 2018 - 45 You can t have an idea without diversity of voices, views and backgrounds give us the insights to create ideas that speak to all South Khumalo MD Sharon Bergmann CFO Qingqile Mdlulwa ECD Contact: Tshepang Louw New Business Director E: T: 0782698704 IDEAF inancial Mail Page 46-47 -13/11/18 07:28:53 PMMEDIA FACTSMEDIA FACTSOMD Media Facts November 2018 3 PROVINCES & CAPITALSPROVINCES & CAPITALSSOUTH AFRICASOUTH AFRICAThis table reads: Eastern Cape's capital is Bhisho, its dominant language is Xhosa ( of the population), it has of the area of South Africa, of population and of GDP.

2 # STATS SA mid 2018 estimates. + Regional estimates of GDP 2016, revised : South Africa Yearbook 2017 , Statistics South : World Bank/CIA World BookProvinceCapitalDominant LanguageAreaPopulation#GDP+(%)Eastern CapeFree StateGautengKwaZulu-NatalLimpopoMpumalan gaNorth WestNorthern CapeWestern CapeTotalBhishoBloemfonteinJohannesburgP ietermaritzburgPolokwaneNelspruitMahiken gKimberleyCape Town(%)XhosaS. SothoZuluZuluN. (Km2)168,966129,82518,17894,361125,75576 ,495140,882372,889129,4621,256,812(%) (000)6, , , , , , , , , , (%) 07. partnersChina (10), USA (8), Germany (7), Japan (5), India (5),Botswana (4), Namibia (4)ExportsGold, diamonds, platinum, other metals and minerals,machinery & FOBUS$ ( 2017 est.)

3 , world rank: 38 Import partnersChina (18), Germany (12), USA (7), Saudi Arabia (5),India (5)ImportsMachinery & equip., chemicals, fuel, scientificinstruments, foodCurrencyRand (ZAR)US$1= (17/10/2018); (2016)ClimateMostly semiarid; subtropical along east coast; sunnydays, cool nights in interiorTerrainVast interior plateau rimmed by rugged hills and narrowcoastal plainResourcesGold, chromium, antimony, coal, iron, manganese, nickel,phosphates, tin, rare earth elements, uranium, diamonds,platinum, copper, vanadium, salt, natural area1,219,090 km2, world rank: 26 Land useAgricultural: (arable: , permanent , permanent pasture: ).

4 Forest: , Other: 13% ( 2017 ), world rank: 25, growth: of total population (2018 est)Age structure0-14 years: , 15-24 years: , 25-54 years: ,55-64 years: , 65+ years: groupsBlack African: ; Coloured: ; White: ; Indian: : , Xhosa: , Afrikaans: ;English: , Pedi: , Tswana: , Sotho: ,Tsonga: , other: 9%.Literacy15+ read/write: total: , male: ,female: (2015 est) ( 2017 est.), world rank: 4 Income per capitaUS$5,430 ( 2017 est), world rank: 87 Income shareHighest 20%: of income,GNI Index: 63 GDPUS$ ( 2017 est.), world rank: 32,growth on 2016 Exports FOBUS$ ( 2017 est.), world rank: 40 Northern CapeLimpopoProvinceNorthWestWesternCapeE asternCapeKwaZuluNatalFree StateKrugerNationalParkMpumalangaPolokwa neNelspruitPretoriaJohannesburgMahikengC ape TownWelkomBloemfonteinKimberleyUpingtonP ietermaritzburgDurbanMthathaBhishoEast LondonPort ElizabethGrahamstownGeorgeStellenboschGa utengMEDIA FACTSMEDIA FACTSA er rule by various Boer republics and the British theresulting Union of South Africa (1910) and Republic (1961)operated under a policy of the separation of the 1990s brought an end to apartheid politically and in1994 black majority rule via ANC.

5 New president 2018. OMDOMDOMDOMD2 OMD Media Facts November 2018 CONTENTSOMD MEDIA FACTS 2019 INTRODUCTIONMap of SA, provinces & capitalsPopulation profile of SAMedia consumptionChange in media opportunitiesTelecommunications summaryAdspend: In millions CategoriesKey indices: 2008-2018 Television stationsTV performanceDaily newspapersMajor weekly newspapersConsumer magazinesLocal newspapersBusiness to businessRadio stationsOut of mediaSocialMobile advertisingE-newsle ersCountry specific dataAngolaBotswanaDemocratic Republic of Congo (DRC)MalawiMauritiusMozambiqueNamibiaLes othoSeychelleseSwatini (Swaziland) : Marco Santos OMD SA Managing Director, Gary Westwater Omnicom Media Group SA CFO,Josh Dovey Omnicom Media Group SA is the 2019 edition of OMD s SA and SADC Media Facts, now in its 22nd year of publication.

6 Much has changed over that time but the requirement for accurate data across the African continent is more acutethan ever as advertisers continue to push into new territories. All this information is also available as a PDF downloadat , and the data for West Africa from OMD Nigeria at .OMD are the market leading media agency in South Africa, Nigeria and Kenya* and, as such, are in an unrivalledposition to provide unique strategic insights and volume buying power for our growth of the Digital platform continues at rapid pace in all parts of the continent, with a young and urbanisingpopulation that quickly adapts tonew technology and has a voraciousappetite for it.

7 This provides new challenges foradvertisers but also new 2019 OMD and Omnicom MediaGroup are rolling out planning toolsunder the OMNI banner into all ouroffices across the region. This will provide world class analyticsfrom our global networks to assiststrategy development andimplementation at a local level inAfrica. A world DoveyCEO AfricaOmnicom Media Group.*Source RECMA September 2018 Financial Mail Page 48-49 -13/11/18 07:29:08 PM4 OMD Media Facts November 2018 OMDOMDPOPULATION PROFILE (ADULTS 15+)POPULATION PROFILE (ADULTS 15+)DEMOGRAPHICTOTALGENDERETHNIC GROUPMAJOR MUNICIPALITYSOCIO-ECONOMICMEASURE (SEM)WORKING STATUS*LANGUAGE SPOKENMOST OFTEN AT HOME READ & UNDERSTANDLITERACYEDUCATIONAGEPROVINCEAR EA CLASSIFICATIONB lackWhiteIndian or AsianColoured31,3323,6893,4311, ,02520, +9,54010,9179,8989, (pm)

8 R0-R4,999R5,000-R9,999R10,000-R19,999R20 ,000-R39,999R40,000-R59,999R60,000+15,90 911,2167,4333, CapeWestern CapeLimpopoMpumalangaNorth WestFree StateNorthern Cape10,0177,5504,7644,8413,8152,9352,650 2, ,11611,21212, formal schoolingSome primary schoolPrimary school completedSome high schoolMatriculatedUniversity incompleteUniversity completedPost-graduate qualificationAny other post-matric qualificationThis table reads: According to BRC PRC sEstablishment Survey Jul-Dec 2017 theSouth African adult population is 39, these 31,332m ( ) are Black, ( ) are : BRC PRC s Establishment Survey 2017 (Jul-Dec 2017 ) 2178161,38114,16317,1991,5951,9386781, - LiteracyPartially literate - LiteracyIlliterate - Literacy38, ,7212,5562,4242,8309106753,149629 City of Johannesburg (Gauteng)City of Tshwane (Gauteng)Ekurhuleni (Gauteng)eThekwini (KwaZulu Natal)Buffalo City (Eastern Cape)Nelson Mandela Bay (Eastern Cape)City of Cape Town (Western Cape)Mangaung (Free State)

9 Cluster 1 SEM Cluster 2 SEM Cluster 3 SEM Cluster 4 SEM Cluster 5 SEM Super Group 1 SEM Super Group 2 SEM Super Group 38,1808,44613,1716,3673,30816,62613,1719 , full-timeWorking part-timeHousewife/househusband/home executiveNot working - looking for work (unemployed)Not working - not looking for workStudentRetired15,3684,0131,5758,3031 ,5205,3253, ,01110,2104,8864,1263,7193,5903,2931, ,49912,7379,3176, 00039,473% 00039,473% 00039,473% 00039,473% 00039,473% 00039,473% 00039,473% 00039,473% 00039,473% CONSUMPTION (ADULTS AGED 15+)MEDIA CONSUMPTION (ADULTS AGED 15+)CHANGE IN MEDIA OPPORTUNITIESCHANGE IN MEDIA OPPORTUNITIESTELECOMMUNICATIONS& ONLINETELECOMMUNICATIONS& ONLINEOMD Media Facts November 2018 5 Population (000)All races39,473(%)Black31,332(%)Coloured3,68 9(%)Indian or Asian1,021(%)South AfricaWhite3,431(%)YESTERDAYT elevisionRadioInternetNewspaper (digital or printed)Magazine (digital or printed) THE LAST MONTHT elevisionRadioInternetNewspaper (digital or printed)Magazine (digital or printed) THE LAST WEEKT elevisionRadioInternetNewspaper (digital or printed)Magazine (digital or printed) THE LAST 3 MONTHST elevisionRadioInternetNewspaper (digital or printed)

10 Magazine (digital or printed) lines per 100 people ( 2017 )Mobile subscribers per 100 people ( 2017 ) Population covered by min. 3G mobileInternet users per 100 people (Dec 2017 ) Fixed broadband per 100 people ( 2017 )Households per 100 with computer Households per 100 with internet access Web traffic share: mobile Web traffic share: desktopActive social media users per 100 people Average daily social media use Country codeMediumDec1991 Mar2008 Mar2010 Oct2012 Oct2014 Oct2016 Sep2017 Oct2018TV stations (linear channel)Radio stationsDaily newspapersMajor weekliesConsumer magazines & newspapersBusiness to business periodicalsCommunity/local newspapers &magazinesInternet websites# ,2bn30026020274204804901,9bn734222525030 0N/A1 This table reads.