Transcription of Adidas商品設計與行銷策略探析 - shs.edu.tw
1 adidas 1 adidas adidas 2 SBL NBA MLB adidas Nike adidas Nike adidas Nike adidas adidas Nike adidas SWOT adidas adidas 1920 Adi Dassler 200 1925 Adi Dassler 1927 Adi Rudi Dassler adidas 3 DasslerBrothers Shoe Factory Dassler 25 100 1929 Adi Dassler 1931 Adi Dassler 1938 Adi Dassler Herzogenaurach ( )
2 1,000 1948 Adi Rudolf Dassler Rudolf Puma Adi adidas Adi 1949 " " adidas 1959 Adi K the22 Horst Adi adidas 1962 adidas 1972 adidas adidas 1974 adidas 1993 Robert Louis-Dreyfus adidas AG 1995 Adi Dassler 75 adidas adidas adidas 1996 adidas
3 adidas adidas 4 2000 adidas -Salomon AG DJSI DJSI 2000 adidas -Salomon AG adidas -Salomon adidas -Salomon 2000 adidas FIFA World Cup2002 2006 2003 2002 adidas adidas Village adidas Salomon adidas SWOT 01. Strength A. adidas Nike adidas adidas adidas B.
4 adidas adidas adidas adidas adidas adidas 5 C. adidas adidas adidas adidas adidas adidas adidas adidas D. adidas adidas adidas adidas adidas adidas adidas adidas adidas E.
5 Impossible is nothing A. adidas Nike Nike B. C. D. E. SBL NBA adidas 6 A. adidas NBA 2002 A3 2004 12000 2006 2 12000 B. C. D. E. F. G. A. Nike adidas Nike B. 3 3 C.
6 D. adidas 7 E. F. adidas adidas yam - adidas 01. 1949 adidas Adi Dassler 1950 Adi Dassler Samba 1952 adidas 1957 Adi Dassler adidas 8 1957 1957 1964 adidas Tokio 64 135 1972 adidas 1976 TRX adidas X-country 1984 Micro Paco Stiftung Warentest 1988 adidas TORSION 1991
7 adidas EQUIPMENT 1996 Traxion adidas 2004 Adidas_1 2000 adidas adidas EQUIPMENT 2001 adidas 2002 adidas 360 ClimaCool adidas 9 adidas a TS Creator adiPrene+ Formotion TS Commander Select System Commander 02.
8 1956 Horst Dassler adidas Horst 1960 Italia 1983 Horst Dassler International Sports, Culture & Leisure ISL adidas 10 1993 adidas 'Originals' 1970 'Gazelle' 1996 adidas 1996 - 1998 FIFA adidas adidas adidas 12,000 adidas 2000 EURO2000 adidas Zinedine Zidane Zidane David Beckham Patrick Kluivert Alessandro del Piero adidas EQUIPMENT Predator Precision 2000 adidas Road to Sydney 2003 Impossible is nothing adidas adidas adidas Haile Gebrselassie David Beckham NBA Tracy McGrady 2004
9 adidas Stella McCartney adidas by Stella McCartney 2005 / adidas 11 2008 7 8 30 adidas adidas Let s Groove adidas adidas DANCE 1. adidas adidas adidas adidas adidas adidas 2. adidas adidas adidas adidas adidas 3.
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