ADVERTISING • PRINTING • DISTRIBUTION • …

1 170 North Main Street, PO Box 231, Albion, NY 14411phone 585-589-5641 fax 585-589-1239email print and PRINTING DISTRIBUTION ONLINE NEWS & SPORTSW eekly Printed Publication Circulation: 20,385 Every Sunday, 52 weeks per year. Subject to change when warranted by continually since October Tabloid format - Full page = 10 3/8" x 16 , Double Truck = 21 1/2 x 16 1 column = 1 5/8 wide 2 column = 3 3/8 wide 3 column = 5 1/8 wide 4 column = 6 7/8 wide 5 column = 8 5/8 wide 6 column = 10 3/8 wideColor PrintingAvailable for display advertisements. Process-color placement at discretion of printer. Space is Display & classified ads - Thursday at noon. Subject to change when warranted by PolicyThe Lake Country Pennysaver will make every effort to see that all ADVERTISING copy, neatly presented, is correctly printed. Also, we take no responsibility for statements or claims made in any advertisement and will, upon written request, reveal the name and address of the person or persons responsible for placing any display advertisement, political or otherwise except for blind ads.

2 Ad position or placement cannot be guaranteed. Also we reserve the right to refuse any and/or all market saturation; carrier delivery. ADVERTISING AgenciesAgency ADVERTISING is welcome and will be billed at the Open Rate. This rate is net and not subject to AuditSemi-annually by Circulation Verification Council. (Complete audit information is available by request.)Errors Claims for errors must be made within five days of publication. In the event of a typographical error, ADVERTISING goods or services at less than the correct price, the publisher will furnish letters to be posted in the store stating correct price. Our liability for an error shall not exceed cost of space occupied by the error. OmissionsThe publisher will not be held responsible for wrong insertions or Work Cancellation and Refund PolicyWe begin processing your order immediately upon receipt of proof approval, and some products are printed in just one working day. Since work has already begun on your order, costs are incurred to cancel.

3 Please review the cancellation charges below which are based on the status of your job in our plant at the time of can be canceled for a fee based on the following processing times and rates:1. Job through Sales, Proofing, Art (10% of total cost - Minimum $ ) 2. Job through Press (75% of total cost) 3. Job through Bindery (100% of total cost) If a refund is issued, it will be issued using the same method of payment that was used to purchase the products. If a credit card was used to make the refunded purchase, then only that actual credit card will receive the credit for the Community Papers of New YorkGraphics Awards Winner:2007 20092010 20122013 20142016 2017 General ExcellenceCLASSIFIED AD RATES Reader Ads Classified Ads with 15 or fewer words: $ ; each Additional Word 25 Custom Headlines +$ (17-character max., inc. spaces/punctuation. No choice of size/font/page placement.)All ads will run in print in the Lake Country Pennysaver and online at NO REFUNDS on cancelled reader ads READERS CAN ONLY BE SCHEDULED 4 WEEKS IN ADVANCE LIMIT OF 70 WORDS - Ads of 71 words or more must be placed as a display adDISPLAY AD RATES PRINTED IN THE LAKE COUNTRY PENNYSAVER & ONLINE, EFFECTIVE MARCH 1, AD RATESS pecial color requests will be honored if possible but not guaranteed.

4 Color is available on a space-available basis. Please see your sales rep for inches Cost 2 to 24 + $25 25 to 48 + $4549 to 96 + $ w x 2 h$ w x 3 h$ (1/2 page) w x 8 h$ (1/8 page) w x 4 h$ w x 5 h$ (1/4 page) w x 8 h$ x 3 h$ AD SIZES Total Open Rate 13 Insertions 26 Insertions 52 Insertions Column Inches per inch 5% discount 10% discount 18% discount 2" to 25" $ $ $ $ 25 1/4" to 48" $ $ $ $ 48 1/4" to 72" $ $ $ $ 72 1/4" to 95" $ $ $ $ 96" $ $ $ $ :Thursdayat noonTarget your market!ZONE 1 8,591 MEDINAI ncludes the following:Barker (980) .. 14012 Knowlesville (200) .. 14479 Lyndonville (1,155).. 14098 Medina (4,951).. 14103 Middleport (1,305) .. 14105 ZONE 2 7,317 ALBIONI ncludes the following:Albion (5,947).. 14411 Fancher (75) .. 14452 Kent (645).. 14477 Waterport (650) .. 14571 ZONE 3 4,477 HOLLEYI ncludes the following:Clarendon (200).

5 14429 Elba (707).. 14058 Holley (2,645).. 14470 Hulberton (100) .. 14473 Kendall (726) .. 14476 Morton (99) .. 14508 Per Thousand Rate for inserts up to the maximum size of 8 1/2 x 11 . Max. weight 2 oz. Add $ per 1,000 each 1/2 oz. over 2 oz. PRE-PRINTED INSERT RATESPRE-PRINTED INSERTION RATES EFFECTIVE MARCH 1, 2018. DELIVERY ADDRESS: C/O BUFFALO NEWSPRESS, 200 BROADWAY AVE., BUFFALO, NY 14204WE WILL PRINT AND INSERT YOUR 8 1/2 X 11 FLYER FOR ONLYC amera-ready copy, one-sided, black on white, 5000 EACH (Niagara County)LAKESIDE BEACHSTATE PARKBARKERMEDINA2LY NDONVILLE2LY NDONVILLE1 WATERPORTALBION4 ALBION3 ALBION2 MEDINA1 MEDINA3 ALBION1 KENTKENDALLHOLLEY2 HOLLEY1 ELBAMIDDLEPORTB arkerLyndonvilleJeddoRoyaltonMiddleportW est ShelbyShelbyRidgewayEast ShelbyMillvilleMedinaKnowlesvilleKentWat erportCarltonGainesEagle HarborWest BarreBarreCenterAlbionFancherChildsPoint BreezeElbaClarendonHolleyHulbertonKendal lMurrayNIAGARA COUNTYGENESEE COUNTYORLEANSCOUNTYK enyonville Quantity / Delivery Open Rate 13 Insertions 26 Insertions 52 Insertions Up to 5000 $ $ $ $ 5001-12000 $ $ $ $ 12,001-18,000 $ $ $ $ 18,000 or more $ $ $ $ Circulation.

6 20,385 ZONE 18,591 ZONE 27,317 ZONE 34,477 ELECTRONIC REQUIREMENTSThe preferred format for digital files is Adobe PDF created with print (high) resolution settings and fonts embedded. Any format other than an Adobe PDF will most likely have to be re-created. If you are not able to create a PDF, we can use your original files to re-create or print your ads, print work or copy projects. We will need:1 - Printed hardcopy for comparison2 - Document on a flash drive or attached to an e-mail 3 - All original images & font files used in document. Fonts submitted must be PostScript image files are the digital images you have imported into a document. They may be saved as TIFF, JPEG, PDF, or EPS files. Photos should be 300 dpi and saved as a .tif file. Line art should be scanned at a minimum of 300 dpi. and saved as .bmp. Fonts must be PostScript format. Any other type will have to be substituted with something similar we have on rates are net cash with orders except where credit has been approved.

7 Where credit has been extended, orders are payable on receipt of invoice, and if not paid by the 15th of the month succeeding the date of invoice then credit will cease to be extended. Delinquent accounts will be charged 2 percent per month on all past-due amounts 30 days and over at an annual rate of 24 percent. ($ minimum service charge.) Credit cannot be extended when accounts are 60 days past due. Orders with cash can be accepted with payment on past-due amount. CHECKS RETURNED WILL BE CHARGED A $30 SERVICE AUDITLake Country Pennysaver has its circulation audited by an independent auditor. Twice every year, this independent company reviews our figures, and once a year, it conducts a telephone survey. This survey accurately measures both the readership and receipt statistics which the Lake Country Pennysaver attains within its DISTRIBUTION statistics below can help our advertisers assess our power, reach and market penetration: regularly receive the Lake Country Pennysaver regularly read the Lake Country Pennysaver frequently purchase products or services from ads seen in the Lake Country Pennysaver 58% of readership is between 25 and 54 years old 32% are planning to purchase a new or used vehicle within the next year 33% are planning to do home improvements within the next yearThese figures are based on an audit by the Circulation Verification Council, published on Sept.

8 30, online local news & sports for Orleans County, New YorkObituaries Police Blotter Probation Violators Upcoming Events Job ListingsLetters to the Editor Weather Fishing Conditions Searchable ArchivesDisplay AdsTop Rotating Banner Ad (top center)$300/4 weeks (when available) 690 px wide x 100 px tall Right-Side Rotating Banner Ad (right-side ad area)$300/4 weeks (when available) 295 px wide x 175 px tallSmall Side Ad (right-side ad area)$95/4 weeks 160 px wide x 100 px tallLarge Side Ad (right-side ad area)$145/4 weeks 160 px wide x 180 px tallEvent Ad (left-side ad area, all large ads)$45/week 160 px wide x 180 px tallAds link to one of the following: Your web site/Facebook page No additional charge to link to your choice of URL Info page on our web site + $75 one-time set-up fee; includes any text, photos, links Printable ad/fl yer/coupons + $20/month, one black & white printer-friendly pageText Listings Links to these pages are at the top of every page on the Employment Classifi ed Ads Legal Notices$20/week $20/week $20/week $75/week Obituaries$50 one-time feesmall side ad$95 per month1 static image160 px wide x 100 px talllarge side ad$145 per month1 static image160 px wide x 180 px tall160 px wide x 100 px tall160 px wide x 100 px tall$145 per monthSide adsare shuffl ed weekly!

9 sponsored Posts$100 per day. A sponsored post is one image 750px wide, maximum 585px tall, posted on our home page. Your post can link to any page on your web site. It will stay on our home page all day. For complete guidelines on our sponsored posts, including election-related posts, please visit , ask your sales representative, or call PagesPerfect for the business that doesn t have a web site. For a one-time $ set-up fee, we create a custom web page including any text, photos, graphics, links to other web sites, downloadable brochures, menu, fl yers, etc. Your display ad links to the information page. Talk to your sales rep today!Printable PagesFor an extra $ , your display ad can link to a black and white, printer-friendly page perfect for coupons or fl yers. It can also include a link to your web site. Photo printingAs of Jan. 2018, we have published over 13,500 original photos as part of our news and sports coverage, and most are available for purchase.

10 Our commemorative photo prints are produced on high-quality, archival photo paper. To place your order, go to Photo Orders link in the upper right and fi ll out the form, or call 585-589-5641 to place your order. Photo orders must be x 6 $7 each or two of the same image $125 x 7 $10 each or two of the same image $168 x 10 $14 eachArticle $20 each7,500+UNIQUE VISITORSper daydaily millionPAGEVIEWS2017 totalover17,000 FOLLOWERSON SOCIALMEDIAF acebook, TwitterOrleans Hub@orleans_hub@orleans_sportsEvery new headline link is posted to:Wiley s ArkVeterinary Care44 State St., Holley, $10 OFF NeW pAtieNt exAmnew patients only. Can t be combined with any other offers/coupons and must be presented at time of service. expires June 5, s ArkVeterinary Care44 State St., Holley, toy, treAt or food purchAseCan t be combined with any other offers or coupons and must be presented at time of service. expires June 5, PRODUCTS your customers will hang on to!