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Air Force Social Media Guide - AF

2013 4th Edition Air Force Social Media Guide Table of Contents Introduction Introduction to Contents Table of Social Introduction Social Media for Air Force Leaders 2. 3. Media This Guide will help you networking. It's an efficient and family or sharing it Social Media for Airmen 4. share information effectively way to keep in touch with with the world in a YouTube Social Media for Families 5 while following Air Force friends and family, and it's video or a blog, you're instructions and protecting how many people get their informing people on what Social Media Emerging Trends 6 operations security.

3 AIR FORCE SOCIAL MEDIA GUIDE AIR FORCE SOCIAL MEDIA GUIDE 4 Leaders Airmen Social media and social networking have evolved to become the primary communication methods used by

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Transcription of Air Force Social Media Guide - AF

1 2013 4th Edition Air Force Social Media Guide Table of Contents Introduction Introduction to Contents Table of Social Introduction Social Media for Air Force Leaders 2. 3. Media This Guide will help you networking. It's an efficient and family or sharing it Social Media for Airmen 4. share information effectively way to keep in touch with with the world in a YouTube Social Media for Families 5 while following Air Force friends and family, and it's video or a blog, you're instructions and protecting how many people get their informing people on what Social Media Emerging Trends 6 operations security.

2 These entertainment, connect with it's like to be a part of the simple, easy-to-follow tips people over common world's greatest Air Force . Common Social Media Platforms 6 will help you use Social interests and receive news. Your stories might inspire Media in your professional You are encouraged to someone to join the Air Social Media Tips 7 and personal life. This Guide use Social Media to share Force , support the Air Force , is for informational purposes your experiences as an comfort a parent or spouse, Geotagging 8 only and does not replace Airman. You can contact your improve morale or correct official Air Force policy.

3 Local public affairs office to inaccurate information. Telling the Air Force Story 9 People of all ages use see if they can share your Air Force families may Social Media daily. Accord- story, or you can publish want to use Social Media to Frequently Asked Questions 11 ing to December 2012 Pew information on your Social keep in touch with deployed Internet Project data, 67% Media accounts. Whether Airmen, network with other Social Media Terms 13. of adults who are online you're sharing information military families and share References 13 participate in Social with just your close friends stories on Social Media .

4 People can feel comfort- able about using Social Media and letting their Published Airmen use Social Media . Social Media not only serves June 1, 2013 as a way to communicate It's one of the many tools available to communicate Air Force Public Affairs Agency internally with our Airmen, information, and it has a 2261 Hughes Avenue, Suite 157 but also as a means to tell the value-added capability of Joint Base San Antonio-Lackland, TX 78236-9853 story of our Airmen to external promoting interaction. (210) 395-1795 If you would like more audiences who themselves Tanya Schusler, Social Media Chief are actively engaged in Social information about using Othana Montoya, Public Affairs Specialist Social Media , contact the networks.

5 1st Lt. Victoria Hight, Social Media Deputy Chief Social Media Division at the Tech. Sgt. Steve Grever, Social Media NCOIC Air Force Public Affairs Agency at Chief Master Sgt. Brian Hornback or Air Force Global Strike Command (210) 395-1795; DSN 969- Command Chief Master Sergeant 1795. 1 AIR Force Social Media Guide AIR Force Social Media Guide 2. Social Media and Social networking have evolved to about who is posting information on behalf of senior leaders. If Social Media for Airmen become the primary you're using Social In general, the Air Force views Social Media sites positively and respects your rights as Americans communication Media to keep in to use them to express yourself.

6 However, by the nature of your profession, you are always on the Leaders Airmen methods used by touch with family and record and must represent our core values. Air Force Instruction 1-1, Air Force Standards, outlines today's Airmen, friends, it might not how Airmen should conduct themselves on Social networking websites. Here are a few things to families and leaders. make sense to allow remember when communicating online via Social Media as an Airman: The dynamic nature subordinates access of Social Media lets to your personal 1. Social Media You are personally responsible for what people interact with accounts.

7 Air Force you say and post on Social networking diverse audiences Instruction 1-1, Air services and any other medium. in an informal and Force Standards, transparent environ- ment. It's an avenue for leaders to help for Leaders outlines how leaders can use Social networking sites. 2 Consider how a post can be interpreted by the public. Be cautious about crossing the line between funny and distasteful. If you shape conversations about their units and All leaders are reminded to maintain have doubts about whether you should missions and connect with people on a appropriate communication and conduct post something, err on the side of caution.

8 Personal level. with enlisted personnel, peers, superiors If the post in question concerns the Air Commanders at major commands will and subordinates (to include civilian Force , discuss the proposed post with your supervisor or your local public affairs office. use different Social Media strategies and superiors and subordinates). If your Social networking tools than wing-level personal Social Media accounts are commanders. Base public affairs represen- publicly viewable and show your Air Force 3 Maintain appropriate communication and conduct with officer and enlisted tatives can create a tailored approach to affiliation, consider what your photos, personnel, peers, superiors and balance the needs of senior leaders with videos, posts and comments say about subordinates (to include civilian superiors the needs of key audiences.)

9 Remember that you, your values and beliefs and the image and subordinates). Social Media is not intended to push infor- you portray of the Air Force . mation it's for sharing interesting content Air Force leaders can encourage their and building relationships with online fol- Airmen to tell their unique Air Force lowers. Social Media channels help bridge stories. They can also work with their local the information gap for people who know very little about the military in general. When using Social Media in an public affairs office to use Social Media channels to communicate with their Airmen, stakeholders, news Media , Hashtags When posting on Social Media platforms like Twitter, Facebook, Instagram, Flickr, etc.

10 , you can use hashtags to help tell your story to a wider audience. official capacity, it's important to be honest families, local community and the public. What's a hashtag? THINGS TO CONSIDER: Encourage Airmen to tell their A hashtag categorizes topics in Social Media . The hashtag symbol # is used before a keyword or phrase (no spaces). You can follow specific hashtag topics to see a consolidated list of relevant posts by other Social Media users. #. #. unique Air Force stories How can Airmen use hashtags? #. Be honest about your unit and mission You can use a hashtag to mark keywords or topics.


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