Ali Abidi PwC - ALIS Conference

1 Page 1 of 64 SPEAKERS as of January 10, 2018 Ali Abidi PwC Ali is a partner and technology consulting lead for PwC s Hospitality & Leisure practice. With over 20 years of consulting experience across multiple industries, Ali has spent the last six years advising hospitality clients through business transformation and back office system implementations, extending to front office technology platforms, and data and analytics strategies. As business models continue to emerge, Ali is focused in driving innovation through new digital strategy, intelligent experiences, connected solutions and advanced analytics.

2 Baron Ah Moo BLI Capital Mr. Ah Moo is the Founding Partner of BLI Capital Group, a Global Hospitality Advisory and Investment Firm. With over 25 years of sector experience in Investment, Finance and Operations, BLI has consulted and worked on projects in the US, Asia and Europe. Current and previous clientele include Private Equity, Institutional Investors, Family Office and Major Hotel Operators. Previously, Mr. Ah Moo was the Head of Hotels-Capital Markets for Colliers International based in Hong Kong and also served as the CEO of Indochina Hotels and Resorts which managed the largest private portfolio of leisure real estate in Vietnam.

3 Mr. Ah Moo is an elected member of the Alumni Council of Cornell University and has authored several white papers and industry articles including Chapter 1- Pursuing the Right Strategic Direction , for the book, Strategic Hospitality Leadership; The Asian Initiative. A Native Hawaiian, Mr. Ah Moo is a member of the Hospitality Asset Managers Association and holds a Master s Degree in Hospitality Finance and Marketing from Cornell University. Robert A. Alter Seaview Investors, LLC Robert A. Alter, one of the premier hotel investment and management executives in the industry.

4 Mr. Alter is Chairman Emeritus and Founder of Sunstone Hotel Investors Inc. (NYSE: SHO). After founding Sunstone in 1985, he took the company public in 1995 with 10 hotels and a total enterprise value of $75 million with revenues of $30 million. During the 22-year period of Mr. Alter s position as CEO, Sunstone acquired 125 hotel properties with over 20,000 guest rooms, and disposed of 80 hotels. Mr. Alter is currently President of Seaview Investors, LLC, a real estate investment management company that operates hotels in Southern California and Colorado.

5 Seaview Investors is involved in the operations and management of four hotels. Mr. Alter has experience with adaptive reuse projects. He converted a 215,000 square-foot office building into the 231-room Residence Inn by Marriott Los Angeles Century Boulevard in 2015. Mr. Alter continues to analyze investment opportunities in all sectors of the hotel industry. Most recently, Seaview acquired a 282,000 square-foot office building near LAX and is in the process of converting into a dual-branded 168-room Curio by Hilton and a 122-room Homewood Suites by Hilton.

6 Mr. Alter is the current chairman of the Dean s Advisory Board at Cornell University School of Hotel Administration. He is a member of the Board of Directors of The Tejon Ranch Company and a member of the Board of the Directors of West Coast University. Mr. Alter is a graduate of Cornell University School of Hotel Administration Page 2 of 64 SPEAKERS as of January 10, 2018 Jim Amorosia G6 Hospitality LLC Jim Amorosia is the President, Chief Executive Officer of G6 Hospitality LLC, the parent company of the iconic brands Motel 6, Studio 6, Hotel 6, and Estudio 6.

7 He assumed this role in 2011 and is responsible for overseeing all strategic direction of these brands. With more than 30 years of experience in hospitality, Amorosia is recognized as a leader in the Economy and Limited Service lodging segments. He joined Motel 6 in 1985 and has held various management positions. Amorosia was appointed President and Chief Operations Officer for Motel 6 and Studio 6 in 2007, which he held until his promotion in 2011 to President, Chief Executive Officer. Under his leadership, the enterprise has achieved significant milestones, including the growth of its portfolio to more than 1,350 properties across the and Canada.

8 Additionally, Amorosia led its international expansion, with the introduction of two new brands, Hotel 6 and Estudio 6, in Latin America. Amorosia joined the AH&LA Board of Directors in 2015. He is a two-term commissioner with the California Board of Travel and Tourism, and a past director of the Bay Area Urban League. Amorosia holds a Bachelor s degree from the Crane School of Music and a Master of Business Administration degree from Arizona State University in Tempe, Arizona. David Atkins Digital DNA Infusion David has a deep passion and knowledge for technology across all sectors.

9 David is part of the new breed of leaders and has held the roles of Chief Marketing Officer, Chief Digital Officer and Chief Technology Officer. David was part of the launch team at Expedia Inc and helped to define and launch their hotel and lodging businesses. He is a visionary with a deep understanding of aligning business, strategy, investment and technology. His work has been cited in multiple Google Case studies.. David awards include the Top 25 Minds in Hospitality Sales and Marketing for his pioneering vision in Hospitality, Travel and Tourism.

10 He has been featured in Hotel Impossible and numerous news stories including in the NY Times and WSJ. Defining and aligning complex technology and business drivers and customer expectations has been foundational to his success. According to David success in Business is calculated risk taking and his ability to translate this provides clarity to leaders who must make informed decisions to succeed. David held leadership positions at Microsoft, Expedia, IAC, and VISIT FLORIDA and has served as the Chairman HSMAI s Americas Board of Directors Gary Axelrod Latham & Watkins LLP Gary Axelrod has significant experience in the hospitality industry and is Co-chair of the Latham & Watkin s Hospitality, Gaming & Leisure Industry Group.