An Approach Towards Embracing Digital Technology to ...

1 2014 BA Convention Digital transformation From Dream to Reality! Surendra Saxena MD, Vellicate Technologies Phone: +91-984-539-2234 2014 BA Convention 2 Why so much hype? transformation Vellicate Technologies Pvt. Ltd. Confidential transformation Businesses have always been changing and innovating Technologies always came with challenges and opportunities Regulations and ecosystems have always evolved It s in the degree of interconnectedness and speed of accelerations Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Digital transformation Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of Digital technologies and their impact across society in a strategic and prioritized way . Value. Innovation. Excellence Vellicate Technologies Pvt.

2 Ltd. Confidential Digital transformation Is a journey with multiple connected intermediary goals Continuous optimization across processes, divisions and the business ecosystem of a hyper-connected age Digital transformation is not just about disruption or Technology . Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Digital transformation is NOT Just About Digital marketing Digital customer behavior Technological disruptions The transformation of paper into Digital information It is much more than what we see on the tablet, PC or a mobile device Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Digital transformation Fact or Fiction Value. Innovation. Excellence Fact or Fiction? Digital is primarily about customer experience Digital primarily matters to Technology or B2C companies Digital transformation must be led from top to down If we do enough Digital initiatives, we will get there Digital transformation will happen despite out IT Digital transformation Approach is different for every company and industry In our industry, we can wait and see how Digital develops Fiction Fiction Fiction Fiction Fiction Fiction Fact 2014 BA Convention 8 Changing Context Macro Environment Technology Driving Radical Change Phone Emails Web Apps Traditional Publishing Social Publishing Web Interaction On-site IT Infra Hosted SOA/SaaS Cloud Computing EDI/Info Sharing business Intelligence Digital Assets Real-time Intelligence Dot com burst Growth Recession New competition Leverage Technology to innovate, create operating efficiency, enter new markets.

3 Increase customer loyalty and gain ground against competition Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Digital transformation Source: IDC, 2014 Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Social Value. Innovation. Excellence Everybody On Everything is Digital Self-service Customer / Partner / Supplier / Employee C - C Vellicate Technologies Pvt. Ltd. Confidential Mobility Value. Innovation. Excellence Anywhere, Any segment, Any time Interaction vs input For everyone Customer, Partner, Supplier, Employees Vellicate Technologies Pvt. Ltd. Confidential Analytics (Big Data) Value. Innovation. Excellence Real time tied to execution decisions Cross enterprise analytics Customer Experience optimization Process optimization based on analytics Vellicate Technologies Pvt. Ltd. Confidential Cloud Value.

4 Innovation. Excellence Enabling collaboration IT infrastructure on demand Monetizing differentiated services Transforming business operations Vellicate Technologies Pvt. Ltd. Confidential Technology Driving transformation Value. Innovation. Excellence Source: IDC, 2014 New Age business Environment Demanding Customers Demanding Shareholders Interconnected world Hypercompetitive Industries Turbulent & Dynamic Markets Fast-paced Changes Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Complexity Everywhere! Evolving business World Technology Advancements Fast and Furious Convergence Digital , Mobile, Social media New business Models Internet everywhere, in everything Every company is Technology company Do more with Faster Reduce cost (c) Vellicate Technologies. 2015 Value. Innovation. Excellence Dealing with complexity: Need a framework or methodology Vellicate Digital transformation Model Vx Value.

5 Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Managing Complexity Planning Execution Monitoring Prioritization Risk Management Dependency Management Team Management Conflict Management Predictability Innovative Solutions Strategic business Analysis Implementing Innovation Leveraging Complexity Problem Analysis Opportunity Analysis Stakeholder Analysis Search for Alternatives Experimentation business Requirements Solution Assessment Feasibility Analysis Benefit Analysis Complex Project Management delivering Successful business Outcome (c) Vellicate Technologies. 2015 Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential What Does It Mean for BA business Analysts need to increasingly focus on strategy and innovation rather than business as usual Key skills: Critical thinking, Ability to adapt, invent, re-invent, create, innovate Leverage Technology advancements to stay in the game and become a major player (c) Vellicate Technologies.

6 2015 Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential business Drivers for transformation Leverage Technology to become more agile Enable innovation Create more operating efficiencies Enter new markets; quickly Increase customer loyalty Gain ground against competition Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Digital transformation The use of new Digital technologies (social media, mobile, analytics, cloud or embedded devices) to enable radical business improvements engaging customers enhancing customer experience streamlining operations creating new business models It typically goes beyond intra-organization challenges Digital transformation requires innovative approaches while leveraging on Technology Value. Innovation. Excellence 2014 BA Convention 23 Deliver Better business Predictably!

7 Digital transformation From Dream to Reality Digital transformation Key Principles Design customer experience outside in 1 What customers do and why, where and how do they do it? Where and how the customer experience can be enhanced? Increase reach and engagement 2 Invest in Digital channels User-friendly apps, social media experiences always on Put data at the center for decision making 3 Real-time data collection and analysis tide to operational decisions Internet of Things (IoT) Integrate physical and Digital experience 4 Digital transformation is not about replacing old by new. It is all about using Digital Technology to enhance customer experience Value. Innovation. Excellence Value. Innovation. Excellence Vellicate Technologies Pvt. Ltd. Confidential Crafting your Digital Dream SARIE Model AS-IS/Limitations Supporting data Root cause analysis TO-BE Solution Gap analysis business case Implementation & evaluation plan IoT Value.

8 Innovation. Excellence Crafting Your Digital Vision Implementing Digital transformation Vx Frameworks (1/4) Value. Innovation. Excellence Structure Strategy People Processes Technology Source: TOGAF Crafting Your Digital Vision Implementing Digital transformation Vx Frameworks (1/4) Value. Innovation. Excellence Structure Strategy People Processes Technology Analyze current state Define future state Identify and manage risks Define change strategy Crafting Your Digital Vision Implementing Digital transformation Vx Frameworks (1/4) Value. Innovation. Excellence Structure Strategy People Processes Technology Identify and group stakeholders Analyze stakeholders Define stakeholder engagement strategy Crafting Your Digital Vision Implementing Digital transformation Vx Frameworks (1/4) Value. Innovation. Excellence Structure Strategy People Processes Technology Identify business processes for each stakeholder group Identify information need Define states and management strategy Crafting Your Digital Vision Implementing Digital transformation Vx Frameworks (1/4) Value.

9 Innovation. Excellence Structure Strategy People Processes Technology Implementing Digital transformation Vx Frameworks (2/4) Value. Innovation. Excellence Customer Alignment Process Optimization Process Innovation Process Performance Management Digital Integration business Processes for Digital transformation Implementing Digital transformation Vx Frameworks (3/4) Value. Innovation. Excellence Data Mining Interactive Reporting Decision Making business Process Integration Build business Intelligence Implementing Digital transformation Vx Frameworks (4/4) Value. Innovation. Excellence IoT User Interface System to System M2M State-aware Behavior Interconnected Systems Vellicate Technologies Pvt. Ltd. Confidential Convert Digital Dream to Reality SARIE Model Value. Innovation. Excellence Support ENTER THE IIBA Value. Innovation. Excellence Controlled transformation of an organization.

10 Source: IIBA BABOK Value. Innovation. Excellence business Analysis business analysis is the practice of enabling change in an enterprise by defining needs and recommending solutions that deliver value to stakeholders. business analysis enables an enterprise to articulate needs and the rationale for change, and to design and describe solutions that can deliver value. Source: IIBA BABOK Guide Value. Innovation. Excellence BABOK Value. Innovation. Excellence Perspectives Agile business Intelligence business Architecture business Process Management Information Technology Value. Innovation. Excellence BABOK Tasks and Techniques Value. Innovation. Excellence Take Away Digital transformation is real and more than a buzz word Vx Framework to systematically define and deliver Digital transformation IIBA framework can help deliver value-driven Digital transformation Value.