Anthem Health Rewards

1 Anthem Health RewardsAn integratedwellness solution that motivates your employees toward better Health Rewards is available at an additional data <10% 10% 14%15% 19% 20% 24% 25% 29% 30% In 2010, 39% of Americans were obese. Medical care costs from obesity were estimated at $147 : CDC, Adult Obesity Trends 3 Our face a national Health crisis. More than half of all Americans live with one or more chronic Health The majority of chronic diseases can be prevented through lifestyle The prevalence of obesity among children aged 6 to 11 more than doubled in the past 20 Chronic Health conditions account for an estimated 75% of the nation s $2 trillion medical care costs, which translates to over 15% of the gross domestic Center for Science in the Public Interest, The Key to Affordable Health Care Reform: Better Health through Prevention, April 20082-The Economic and Health Impacts of Obesity, Institute on the Costs and Health Effects of Obesity, National Business Group on Health , February 20093-The Commonwealth Fund, Bending the Curve, December 2007 4- Centers for Disease Control and Prevention.

2 Early Release of Selected Estimates Based on data from the January-September 2008 National Health Interview Survey. March 2009 4(Survey included 489 employers with 1,000 or more employees.)Source: "The Keys to Continued Success: Lessons Learned from Consistent Performers," National Business Group on Health /Watson Wyatt Employer Survey, 2009 Employers offering financial incentives to boost wellness programs and employee are #1 One third of Americans choose to eat very poorly every day. For this group, what percent of their daily calories come from junk food? a)28%b)36%c)47%6 Incentives can lead to new employee to new in positive lifestyle improved wellness and more favorable cost trends!IncentivesBehaviorsLifestyleWelln essand CostsAs part of a comprehensive wellness strategy, incentives can encourage new healthy behaviors by do wellness-incentive programs work?7 Evidence of Impact: Anthem Consumer-Driven Health studyWhen looking at all members identified as eligiblefor Anthem 's clinical programs, members who were offered incentives: engaged in Anthem 's clinical programs times more often graduated more GroupSubscribersNon-Incentive GroupSubscribersEnga gedGraduatedIncentives helped to drive higher levels of engagement in and graduation from Anthem 's Clinical programs.

3 Anthem CDH business8 Introducing: Anthem Health RewardsAn integratedand comprehensivetotal wellness solution that motivates members to make healthier choices and positively impacts lifestyle Health Rewards is available at an additional Health Rewardsis a critical part of a total wellness solution. It is designed to increase Health and wellness engagement for employees and their Integrated Wellness Solution10A Total Wellness SolutionWhen Anthem Health Rewardsis integrated with Anthem medical plans, significant results can be achieved by: Identifying specific unhealthy member behaviors Targeting those behaviors with Health improvement programs Tracking members activities Rewarding members for taking actions to help improve their health11A Comprehensive Program Anthem Health Rewardsis a complete solution for you and your employees. It includes: A robust menu of eligible member activities A variety of popular Rewards On-line tracking tools for members Ongoing member communications Customer service support Timely client reporting12 Anthem Health Rewards : Currently Available Self-Funded Groups States: CaliforniaWisconsin NevadaIndiana ColoradoOhio KentuckyMissouri MaineNew Hampshire Connecticut Stay Tuned a new fully insured program and more states coming in January!

4 13 Direct Points Program Focus:Employees with current medical needs including disease management and pregnancyProgram Focus:A broader group of employees: those with current medical needs and pregnancy, plus a variety of wellness programs for othersChoose 1-4 programs: Health Assessment completion Future Moms maternity management ConditionCare diseasemanagement Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health ScreeningsChoose 4 or more programs: Health Assessment completion Future Moms maternity management ConditionCare disease management Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health Screenings Better Health On-Line Coaching Weight Exercise Smoking Insomnia Nutrition Stress Self-Reported Activities: Biometric Health Screenings Preventive Care Online Fitness & Nutrition Trackers Adherence to Standards of CareSome programs may need to be purchased. Reward Choices: Gift cards, discounts toward Health plan costs, account deposits(HRA, HSA, HSA+, HIA, HIA+, My Incentive Account-not all types available in all states).

5 Available Now: Self Funded Groups BONUS!Special Campaigns employer-initiated activities and eventsBONUS!Special Campaigns employer-initiated activities and events14 Account deposits Includes (HSA, HSA Plus, HRA, HIA, HIA Plus, and MyIncentive Account) Discounts toward Health plan costs Gift cards to leading national merchants: Choose From A Variety of Popular Rewards 15 Direct Package Points Package Anthem Health Rewards Package Highlights Quick start-up for companies new to incentives Targeted, simple program Shorter program lifecycle Emphasis on condition management Choice of Rewards Turnkey employee promotional materials Longer-term perspective Wellness program that target a wider audience Offers secure, online points accumulation and tracking Choice of Rewards Turnkey employee promotional materials16 Member logs into Get My Rewards , and moves to the Anthem Health Rewards home Health Rewards : A Sample Web Experience17 Effective Communications for EmployersAvailable Resources.

6 Comprehensive suite of materials in multiple formats (print and electronic) to promote incentives and wellness in the workplace. Tips on how to use the tools in the workplace Email alerts to stay informed about new topics that are added Sample communication plans, strategies and tactics to support employers Custom communications calendar for year long planning and promotions18 Anthem Health Rewards : January, 2012 New State: CaliforniaWisconsin NevadaIndiana ColoradoOhio KentuckyMissouri MaineNew Hampshire ConnecticutVirginia All states:New Fully Insured Program packages for three group sizes:1,000+, 100-999, and 2-99 packages and availability depend on your state19 Direct Points Program Focus:Employees with current medical needs including disease management and pregnancyProgram Focus:A broader group of employees: those with current medical needs and pregnancy, plus a variety of wellness programs for othersChoose 1-4 programs: Health Assessment completion Future Moms maternity management ConditionCare diseasemanagement Includes.

7 Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health ScreeningsChoose 4 or more programs: Health Assessment completion Future Moms maternity management ConditionCare disease management Includes: Coronary Heart Disease, Heart Failure, Diabetes, Asthma, COPD Validated Biometric Health Screenings Better Health On-Line Coaching Weight Exercise Smoking Insomnia Nutrition Stress Self-Reported Activities: Biometric Health Screenings Preventive Care Online Fitness & Nutrition Trackers Adherence to Standards of CareSome programs may need to be purchased. Reward Choices: Gift cards, discounts toward Health plan costs, account deposits(HRA, HSA, HSA+, HIA, HIA+, My Incentive Account-not all types available in all states).Available 1/1/12: Fully Insured GroupsGroup Size: 1,000+ BONUS!Special Campaigns employer-initiated activities and eventsBONUS!Special Campaigns employer-initiated activities and events20 Package A is a great start a direct Rewards program Package B includes self-reported activities a points program Package C involves your total population a points program Reward Types include Gift Cards, discounts towards Health plan costs, and account deposits (where applicable).

8 For Fully Insured Clients, Group Size 100-999:Choose From Three Targeted Packages* * Minimum 500 subscribers* Some states vary by group size and date of availability21 Package A Dollar Awards Program22 Package B-Points Accumulation ProgramIncludes Package A plus these additional programs:23 Package C-Points Accumulation ProgramIncludes Package B plus these additional programs:24 This program contains our popular and effectivematernity and disease management programs, along with a Health assessment incentive. This is a direct Rewards program, with Gift CardsIncludes:For Fully Insured Clients, 2-99*:A Package of Core Programs * Some states vary by group size and date of availability. Not available in Contact your Anthem Account Manager to: Learn more about Anthem Health Rewards Determine the right package for your business Get started!26 Poll #2 Are you planning to contact your Sales Representative for more information on Anthem Health Rewards ?a)Yesb)Noc)MaybeAnthem Health RewardsAppendix28 Merchant selection subject to change.

9 State restrictions may Gift Cards ("GCs") sold by Hallmark Business Connections, an authorized reseller of Gift Cards. Amazon, , the logo, and the Amazon Gift Cards logo are trademarks of , Inc. or its affiliates. GCs may be used only for purchases of eligible goods on or its affiliated website GCs cannot be redeemed for purchases of gift cards. Except as required by law, GCs cannot be reloaded, resold, transferred for value, redeemed for cash, or applied to any other account. See complete terms and conditions. GCs are issued and 2010 by ACI Gift Cards, Inc., a Washington corporation. THE HOME DEPOT is a registered trademark of Homer TLC, Inc. Anthem Blue Cross and Blue Shield is not affiliated with The Home Depot . Gift certificates for The Home Depot will be issued as a gift card. The Home Depot is not a sponsor of this is not a sponsor of this promotion. Marriott is a registered trademark of Marriott International, Inc. All rights Holdings Corporation participation is not an in-store offer and is not a sponsor of this promotion.

10 Fulfillment of gift cards will be done through Hallmark Business Connections. Gift cards are subject to all terms and conditions printed on the gift cardsand are subject to change at Sears Holding Corporation s Bulls eye Design and Target are registered trademarks and Target GiftCard is a service mark of Target Brands, Inc. All rights reserved. Terms and conditions are applied to GiftCards. Target is not a participating partner in or sponsor of this Authority is not a sponsor of this program. Use of Sports Authority names and/or logos are by permission of TSA Gift Card, All rights reserved. Terms and conditions are applied to gift Anthem National Accounts business unit serves members of: Anthem Blue Cross Life and Health Insurance Company and Blue Crossof California using the trade name Anthem Blue Cross in California; using the trade name of Anthem Blue Cross and Blue Shield for the following companies in: Colorado Rocky Mountain Hospital and Medical Service, Inc.