APPLIED BUSINESS ANALYTICS

1 APPLIEDBUSINESS ANALYTICSSTARTS FEBRUARY 14, 202212 WEEKS | ONLINEGain hands-on proficiency in data-driven decision-making with no prior coding experience requiredOverviewThe rules of success have shifted. Today's leading companies make essential decisions in real time, use past learning to create better roadmaps, and even predict what its customers may need. How? By altering the building blocks of decisions driven by data, ANALYTICS , and technology. According to a Gartner report of last year, 33% of large organisations will have analysts practising decision intelligence, including decision modelling by 2023. To make your resume stand out, get industry-recognised credentials in interpreting and analysing data to boost your organisation's bottom line, delight customers, and innovate for BUSINESS transformation and growth. That's why the APPLIED BUSINESS ANALYTICS programme from ISB Executive Education is a must for anyone looking for a high-growth career in data ANALYTICS .

2 This high-impact programme is designed to provide a hands-on experience of key machine learning models and techniques to gather insights or predict outcomes. Taught by leading ISB faculty, this career-enriching programme will allow you to apply ANALYTICS to generate insights and make data-driven BUSINESS is this Programme for?Sound data ANALYTICS enables businesses to predict outcomes, be agile, and prepare for risks. Understand the world of machine learning models and their BUSINESS applications to make data-driven decisions confidently and solve BUSINESS challenges. And you don t even need coding experience to join this programme!This cutting-edge programme is best suited for professionals who are:Looking to upskill in data ANALYTICS to manage data science and ANALYTICS teams, and improve functional performance through analyticsInterested in leveraging BUSINESS ANALYTICS to outpace the competition and develop data-driven growth strategiesSeeking to sharpen their strategy offering for clients by providing data-driven solutions to their problemsWhy ISB Executive Education's AppliedBusiness ANALYTICS ?

3 Hands-on exposure to faculty-built apps that can provide insights without codingGain actionable insights from industry-oriented curriculum and real-world examplesExplore in-demand ML techniques in BUSINESS and their applicationsLearn via recorded videos from renowned ISB faculty, and live online sessions with Eruditus Programme LeadersProgramme HighlightsRecorded Videos fromrenowned ISB faculty108 Assignments &Quizzes16 Discussion Boards17+Live Online Sessions withEruditus Programme Leaders11 Faculty-builtApps19 Eruditus Career ServicesWorkshops3 Note: The final number of quizzes, assignments and discussions will be confirmed closer to the programme FacultyProf. Gangwar is the Executive Director of the Institute of Data Science and BUSINESS ANALYTICS programme at ISB. He holds a PhD in Management Science from the University of Texas at Dallas. His research interests include exploring marketing, product, and technology issues using quantitative models.

4 His research articles have been published in leading academic journals, books chapters, and popular media. He was also recognised as one of the most prominent data science academicians in India. Prof. Manish Gangwar Associate Professor, MarketingAssociate Dean Research and RCI Management;Executive Director- IIDSProf. Voleti has worked in the industry in different capacities, from a management consultant to a software analyst. He holds a PhD in Marketing from the University of Rochester. Prof. Voleti's research focuses on combining data with econometric and statistical methods to explain the phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets, and the performance, productivity and benchmarking of salesforce Sudhir Voleti Associate Professor, MarketingAssociate Dean Faculty Alignment and Registrar's Office (FARO)

5 Academic Director, ISB Institute of Data ScienceData analyticsusing MLDatapre-processingData-drivenbusiness insightsRegressionClassificationUnsuperv isedLearningSupervisedLearingFactor analysisPerceptual mappingCluster analysisText analysisNetwork analysisDecision treesCausal inferenceThis three-month certificate programme integrates hands-on practice with real-world application to give you a comprehensive understanding of data ANALYTICS for BUSINESS . From exploring data structures and analytical approaches to learning techniques that reduce complexity, join this high-impact programme to effectively turn data into insights and make data-driven decisions. Develop your competence in BUSINESS ANALYTICS with a holistic curriculum offering an optimal mix of:As of March 2020, India's ANALYTICS function earned consolidated revenues to the tune of US$ billion a growth in revenue over the previous year ( ANALYTICS India Magazine, 2020).

6 With such a promising BUSINESS outlook, this is your chance to become a sought-after professional with this programme's immersive learning fueled with practical exercises, recorded lectures, live webinars, debrief sessions with Eruditus Programme Leaders, and analyses using simulated and real-world data sets. The industry-oriented modules include:Programme ModulesMotivating exampleLinear regressionEvaluating the modelInteraction effectsModule 3: Regression Descriptiveand Predictive AnalyticsMotivating exampleLogistic regressionMultinomial logit modelModule 4: Logit Model ClassificationAnalysisMotivating exampleConceptual preliminariesFactorising dataFactor Analysis: more examplesModule 5: Factor Analysis and BusinessAnalytics ApplicationsMotivating exampleVisualising perceptual dataInterpreting visualising outputVisualising text mappingModule 6: Visualisation PerceptualMapping for BUSINESS AnalyticsMotivating exampleClassification treesRegression treesModule 7: Decision Trees forBusiness AnalyticsMotivating exampleCluster actionSegmentation in businessModule 8: Cluster Analysis Segmentation for BUSINESS AnalyticsMotivating exampleConceptual preliminariesBasic descriptive text analyticsSentiment mining in text analyticsModule 9.

7 Elementary Text AnalyticsMotivating exampleSome useful network propertiesSocial Network Analysis (SNA)Introducing the Network ANALYTICS AppText networksModule 10: Network ANALYTICS forBusiness AnalyticsMotivating exampleThe anatomy of an experimentBusiness ANALYTICS a hypothesis for causalresearchModule 11: Experiments and CausalInferenceCapstone assignmentModule 12: CapstoneMotivating exampleConceptual preliminariesProblem formulationOverview of various algorithmic and analytical approaches: supervised and unsupervised learningML frameworksModule 1: Introduction to BusinessAnalyticsData basicsData dichotomiesData types and scalesData cleaning and wranglingCommon data sourcesModule 2: Data Preliminaries forAnalyticsKey Programme TakeawaysTest whether your analyses confirm your hypothesisDescribe ways to apply ML techniques in your work to solve BUSINESS problemsDescribe how to collect and prepare data for analysesAnalyse data using ANALYTICS tools and gather BUSINESS insightsUse data-driven decision-making to make more informed BUSINESS decisions Eruditus Career ServicesBuilding an ImpressiveResume (Group Session)Building an Impressive LinkedInProfile (Group Session)Job Placement AssistanceInterview Preparation(Group Session)Note:- This service is available only for Indian residents enrolled into select Eruditus ISB Executive Education or Eruditus do NOT promise or guarantee a job or progression in your current job.

8 Career Services is onlyoffered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offeredby Eruditus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career Servicesmentioned Assistance from partner companies are published, APPLIED to, and tracked to success via an online platform (offered in partnership with Superset).Eruditus alumni work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst Participant ProfilesWork ExperienceTop FunctionsTop Industries0 - 5 Years6 - 10 Years10 - 15 Years16 - 20+ Years30%26%18%26%11%Finance/Accounting30 %IT Services9%Consulting7%Retail13%Banking and Finance8%Manufacturing33%Others*36%Other s*12%Operations22%Information Systems/Technology19%Marketing/ Sales*Others include FMCG, Healthcare, Retail, and Telecommunications amongst others.

9 *Others include Consulting, Customer Service, General Management, and Legal amongst successfully completing the programme with a minimum 70% score, you will be awarded a certificate in APPLIED BUSINESS ANALYTICS from ISB Executive : All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Centre for Executive Education at the Indian School of BusinessDZDUGV WKLV FHUWL FDWH DFNQRZOHGJLQJ WKH SDUWLFLSDWLRQ RIRQ FRPSOHWLQJ WKH 2 QOLQH ([HFXWLYH &HUWL FDWH 3 URJUDPPHC allista$SSOLHG %XVLQHVV $QDO\WLFV from )HEUXDU\ to 0D\ ISB Newsletters with the latest updatesLearning and Networking opportunities via CEE Network Group on LinkedInExclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etcScope to facilitate as a Guest Speaker at ISB Executive eventsPreferential pricing with 10% discount on course fee on CEE Open programmesUpgrade to ISB Executive Alumni Group with 100+ learning hoursUpon successful completion of the programme, participants will be a part of the ISB Executive Network.]

10 Benefits include:ISB Executive NetworkThe first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools WeekOn other weeks, you have learning goals set for the week. The goals would include completing the assignments, which have weekly GoalsThe Eruditus Programme Leaders will be available forlive online sessions every week or every alternate week to help you clarify your doubts pertaining to the programme SessionsThe Eruditus Programme Support team will follow up over emails and phone calls with learners who are unable to submit their assignments on time. Timely Follow up and Learning SupportLearn online via recorded videos from renowned ISB faculty in a high-impact three-month journey with a learning commitment of 4-6 hours/ and Convenient Online LearningLearning JourneyInstalment ScheduleProgramme FeeINR 1,08,000 + GSTR emarksFeeWithin 7 days from the date of selectionINR 26,000 + GSTM arch 21, 2022 INR 41,000 + GSTNote: GST (currently @ 18%) will be charged extra on these 1 Instalment 2 April 18, 2022 INR 41,000 + GSTI nstalment 3 The path to any actionable insight doesn t come in one single form.